outlets received government funds for paid advertising in English on Twitter and Facebook.
The goal of these advertisement was to convey the Chinese position on trade and economics to
the American people. As such, outlets like China Daily, CGTN, and Global Times (owned by
the official newspaper of the Chinese Communist Party) began promoting info-graphs and
videos justifying China’s position and its willingness to make a deal with Trump (DFRLab,
2019).
The success of these campaigns cannot be measured, however, opinion polls in Ukraine and
Slovakia have shown that China is perceived as more helpful during the current pandemic than
the EU. Moreover, a poll in Italy has shown that Italians consider China a better international
partner than the United States (European External Action Service, 2020).
Table 2: Observed Strategies, Tools and Techniques of Social Media Manipulation in
China
Account Types Messaging and Valence
Content
and Platforms
Communication
Strategies
Automated, Fake Global influence
Hashtag manipulation,
Twitter, Facebook,
Human
Enhancing China’s image Creation of fake infoWeChat, Weibo
globally during Covid-19 graphs and videos,
Messages attempting to
Amplifying content
discredit the legitimacy of through the use of bots,
protesters in Hong Kong, Spreading fake news
Pro Chinese government
regarding Covid-19, Hong
messages, pro-China
Kong Protesters, and
content in regards to
Taiwanese politicians
handling of COVID -19
Doxxing
50 cent army promotes
Political ads abroad
mostly positive and
distracting messages.
Attacking dissidents in
Hong Kong
Interference in Taiwan
elections
Source: Authors’ evaluations based on data collected. Blank spaces indicate no evidence was found.
Organizational Capacity and Resources
The scope of government-led activity in the Hong Kong protests is hard to assess, however,
data collected from accounts that were deleted by platforms may be revealing. Research found
that in at least one large coordinated network, there were over nine hundred “core” accounts,
originating from mainland China, that shared content attempting to undermine the Hong Kong
protesters’ legitimacy. These accounts were significantly amplified by some two hundred
thousand automated accounts, engaging with the messages being disseminated (PA Media,
2019).
The amount spent by the government on partnerships with private contracting companies and
individuals is unclear, though fragments of evidence have recently surfaced. For example, the
contract between state-owned China News Service and private contracting company OneSight,
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