Another private actor operating in China is the American-based company Devumi, which sells
Twitter followers and retweets to celebrities, businesses and anyone who wants to appear more
popular or exert influence online. Most of the Twitter accounts managed by Devumi resemble
real people, and some are even associated with a kind of large-scale social identity theft. At
least 55,000 of the accounts use the names, profile pictures, hometowns, and other personal
details of real Twitter users, including minors (Confessore et al., 2018). According to The New
York Times, an editor at China’s state-run news agency, Xinhua, paid Devumi for hundreds of
thousands of followers and retweets on Twitter. Even though the Chinese government has
blocked Twitter in the country, it is widely used for propaganda abroad (Ibid).
Citizens and youth groups also contribute to computational propaganda campaigns in China.
One notable example is the nationalist volunteer social media army known as “little pink”,
or xiao fenhong, a name derived from the colour of a popular online forum used by nationalists.
These young nationalist volunteers usually spread positive messages about China, but also
coordinate “mass bombings” of public figures’ social media platforms, flooding targets with
intimidating posts and shutting down online debate. Their targets are varied, from Taiwan’s
pro-independence president, to international airlines accused of mistreating Chinese customers
(Yang, 2017).
Many members of the “little pink” army belong to the “Emperor’s Board”, an online forum
followed by 29 million people, where “crusades” are coordinated. China's troll army also
organises via private groups on Facebook. The most popular of these has 40,000 members,
who must express their support for the party before joining. According to the Financial Times,
the Communist party provides support for the little pinks, arming them with memes produced
by state agencies as well as private studios (Ibid).
In 2014, leaked documents detailed how the Chinese government employed influencers to post
pro-government messages on the internet, as part of a broader effort to “guide public opinion”
(Sonnad, 2014). Among the leaked documents were instructions, their posting quotas, and
summaries of their activity. The emails revealed hundreds of thousands of messages sent
through Chinese microblogging and social media services like Sina Weibo, Tencent video, and
various internet forums, including working links to the actual posts (Ibid).
Table 1: Organizational Form and Prevalence of Social Media Manipulation in China
Initial Government Agencies
Private
Civil
Society Citizens &
Report
Contractors
Organizations
Influencers
Chinese embassy in Rome,
Beijing based
Nationalist
Influencers
Chinese Foreign Ministry
company
volunteer social
State owned China Radio
OneSight
media army,
International in Italy
Technology,
known as “little
Cyberspace Administration of
American-based pink”,
China (CAC)
company Devumi or xiao fenhong
The China News Service
Source: Authors’ evaluations based on data collected. Blank spaces indicate no evidence was found.
Strategies, Tools, and Techniques
Hong Kong protests: Strategies being used by Beijing’s cyber units in relation to the prodemocracy protests in Hong Kong are focused around two main strategies: promoting specific
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