of disinformation from outside governments. In December 2019, weeks before their elections,
Taiwanese media reported that Facebook removed 118 fan pages, fifty-one accounts, and
ninety-nine groups aimed at targeting the island (Magnier 2020).
In general, analysts say that Beijing’s global cyber campaigns tend to focus primarily on
Taiwan, Hong Kong, and India’s Tibetan enclave. This is in contrast with Moscow’s more
global strategy that is arguably not afraid to go after the inner workings of other global
countries. According to Magnier (2020), it seems that China has decided to take on a more
globally responsible image, believing this image will serve it better than the Russian “chaos”
approach, while still growing its influence within the bounds of its current system and region.
Despite this, recent events regarding COVID-19 have provided evidence for the existence of a
more global and active state media messaging strategy that “demonstrates disinformation
tactics more familiar to coordinated and persistent Russian state sponsored disinformation”
(European External Action Service 2020).
Computational propaganda and the manipulation of online content is often used alongside
traditional forms of censorship and information control. As early as 2009, news outlets reported
that the Chinese Communist Party had raised a "50-Cent Army" of astro-turfers who are
rumoured to be paid RMB 0.50 ($0.70) for each patriotic pro-Chinese comment they posted on
blogs and social media sites. Despite this rumour, in a study conducted by King et al. (2017)
they find that almost all 50c workers in their sample were actually government employees. In
the study they argue that most of the posts are about cheerleading the government and
promoting positive discussion of valence issues. This is consistent with their theory that the
“strategic objective of the regime is to distract and redirect public attention from discussions
or events with collective action potential” (Ibid). In terms of activity levels, the study estimates
that the “army” writes approximately 448 million 50c posts a year.
In addition to government actors involved in the manipulation of social media, there is evidence
to suggest that private companies also operate in China, typically serving the interests of
commercial businesses. Since May 2018, more than two hundred people in China have been
arrested, and thousands of others confronted by police for taking part in illegal online groups
called "wǎngluò shuǐjūn," or Network Navy ("network water army"). Network navies are
considered loose organizations of thousands of people recruited through various sites similar
to Mechanical Turk, who offer services to companies looking to boost their online presence
through “grassroots” marketing and campaigns. According to Chinese government officials
these groups have engaged in various illegal activities such as creating spam, fraudulent news
sites, and social media trolling in order to shape public opinion. (Gallagher, 2018).
Last year, ProPublica obtained a copy of a contract won by OneSight Technology, a Beijingbased online marketing company, to boost the following of China News Service, the second
largest state-owned news agency in the country. They also uncovered a group of coordinated
accounts linked to OneSight, indicating the company’s involvement in social media
manipulation campaigns regarding Hong Kong and the spread of COVID-19. On the agency’s
client list one can find prominent companies like Alibaba and Huawei, but also government
media outlets directly run by the government’s propaganda department, like China Daily and
CGTN (Kao and Li 2020).
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