Organizational Capacity and Resources
The buzzer ecosystem involves a significant amount of money, especially around the campaign
season. One buzzer team leader, whose team worked for the Widodo campaign (with no known
formal connection, however), stated that his team’s price for a “complete package”, which
includes research, posts, and videos, costs USD $14,000 a month. A salary of a member of that
team may vary between USD $65 and over USD $3,000 per project, typically depending on
the reach of his accounts (Potkin & Da Costa, 2019). ABC claims to be aware of political
parties offering buzzers USD $500 for sharing a single post (Lipson, 2018). On another team,
operating in the 2017 Jakarta gubernatorial elections, team members were paid approximately
USD $280 a month to post up to 120 posts a day through multiple accounts. Alternatively,
campaign coordinators also approach people with influential accounts, unrelated to any
organized propaganda effort, and “buy” tweets from them for up to USD $1,400 per tweet, or
offer a monthly salary (Lamb, 2018a). For example, Denny Siregar, a famous author and
political commentator said that he was offered USD $1,000 a month to become a buzzer
himself, when he had 625,000 followers on Facebook and over 560,000 on Twitter (Ibid).
Information about the average size and capacity of individual buzzer teams varies, but ballpark
estimations could be made with the available data. As such, it seems that an average buzzer
group has approximately 15-20 members who each operate multiple social media accounts
(Potkin & Da Costa, 2019; Lamb, 2018a). In terms of capacity, one buzzer team member
reported that his group of 20 members can promote a particular message over 2,400 times a
day (Lamb, 2018a).
Unlike buzzer teams, the size of volunteer groups varies quite significantly. While groups like
the MCA are hard to quantify, campaign officials occasionally reveal the number of volunteer
groups in order to discredit allegations of hiring buzzer teams. As such, Prabowo’s official
group of “digital volunteers” added up to at least 10,000 members, as per his Digital Team
Coordinator (Potkin & Da Costa, 2019). Similarly, the pro-Prabowo volunteer group Pride
allegedly has 12,000 members (Renaldi, 2018).
Table 3: Cyber Troop Capacity in Indonesia
Team Size
Resources Spent (USD)
Average buzzer
group- 15-20
employees,
Prabowo Pride
volunteer group
over 12000
members,
Buzzer salary – 65$-3000$ per
project,
Buzzer team price per month –
15,000$
280 $ a month for 120 posts a day,
One influencer tweet – 1400$,
InsightID campaign – 300,000$
Activity
Levels
Coordination Capacity
Measure
One buzzer
group capable of
promoting a
message 2400
times a day
Source: Authors’ evaluations based on data collected. Blank spaces indicate no evidence was found.
The Indonesian government has restricted internet access for citizens on several occasions. In
some regions since 2018, internet shutdowns became a pre-planned occurrence implemented
during large religious festivities, such as Nyepi. Also known as the Hindu Day of Silence,
Nyepi is widely celebrated in the Hindu-majority island of Bali, where the internet was shut
down for 24 hours after a request by the authorities (Lamb, 2018c).
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