Strategies, Tools, and Techniques
Automated accounts: There is a variety of social media manipulation strategies and techniques
being used by the various groups, with some groups using multiple techniques simultaneously,
and others focusing on one. An increasingly common strategy is the use of automated bot-like
accounts to promote hashtags, and spam online discourse with a particular message, which in
turn makes it seem like a natural topic of discussion organically chosen by Indonesian netizens.
Research conducted before the 2019 elections by the DFRLab found that about 25% of tweets
posted between March 10th and April 10th (a week before the elections) that promoted the
hashtag #JokowiLagi (“Jokowi again”), were posted using automating programs, alongside a
significant amount of duplicated content. The research further found that programs like
TweetCaster, IFTTT, and Twittbot.net were common for automating the posting and
retweeting of hashtags. There is still insufficient evidence that links these bots to political
actors, however, since parties have become more reliant on buzzer teams to amplify messages,
it could be possible that these operations were conducted by a buzzer team working for the
Jokowi campaign (DFRLab, 2019). Evidence of bot-like manipulation has also been revealed
leading up to the 2017 Jakarta Gubernatorial elections, where researchers for the Centre for
Innovation Policy and Governance found that at least some buzzers teams had created hundreds
of bots to promote the campaign of Basuki “Ahok” Purama (Lamb, 2018a).
A notable case study of effective bot activity in the Indonesian general elections was the
targeting of Sandiaga “Sandi” Uno, Prabowo’s running mate, days after the campaign period
began in September 2018. Two websites that were dedicated to attacking him,
skandalsandiaga.com and sandiagaundercover.com, suddenly went viral on social media
platforms and were heavily promoted with the hashtag #SkandalSandiaga. An analysis by
Drone Emprit found that most of the accounts behind the campaign had no followers, were
created in the same month, and tended to have profile pictures of women, all indicating that
these were automated accounts (Renaldi 2018).
Another illuminating case study of bot-activity occurred in the Eastern region of West Papua.
An investigation by the BBC and the Australian Strategic Policy Institute traced a network of
bot accounts to InsightID, a Jakarta-based media company. These accounts spanned across at
least four platforms spreading pro-government content about the region. One strategy they
utilized was latching onto hashtags in support of the separatist movement and spamming them
with positive stories, such as government investments in the region. Alternatively, bots would
spread pictures with false captions that would suggest that the UN Human Rights commissioner
responded “positively” to the state’s treatment of the region, while she was in fact “disturbed”
by it. These accounts also spent heavily on paid ads in the US, UK, and Europe, with the
intention of skewing international perceptions regarding the region in favor of the government.
Facebook stated that it shut down more than 100 accounts from this group, which also
reportedly spent significant amounts of money on advertisements (Strick & Syavira, 2019).
Fake accounts: Hashtags are also promoted via buzzer teams using less technologically
sophisticated techniques, but rather manually through authentic-looking accounts. In order to
boost their authenticity, team members are often encouraged to use real profile pictures taken
from Google, friends, or random Facebook and WhatsApp groups. Many choose to use pictures
of beautiful women, which typically draw more attention. Evidence from one buzzer team
suggests that members were provided with a hashtag list for promotion on a daily basis, which
in a coordinated effort reached thousands of tweets a day, significantly increasing a hashtag’s
chances of reaching trending status (Lamb, 2018a).
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