Who*will*buy?**Mostly*young,*rural,*females*
from*lower*spending*families***
Profile*by*Urban/*Rural*
Urban*
Rural**
Profile*by*Gender*
Male*
Female*
40%'
60%'
43%'
57%'
Profile*by*Household*Spending*
Profile*by*Age**
10%'
37%'
16%'
63%'
Lower*Spending*household*
Higher*Spending*household**
25%'
15X24years*
45X54years*
Base : Those who are willing to buy a mobile phone within a year+
25X34years*
55X65years*
26%'
22%'
35X44years*
84'