(UNDP) invested in the platform and concluded a
partnership with it on the Healthy Internet Project”
(interview, July 2021).
The platform does not have a particular work
methodology, code of principles, or correction
policy, but La’abi confirmed that “the team works
within an internal charter that guides the work.”
In addition to mentioning obstacles such as poor
funding, a lack of skills, and difficulties in accessing
information, La’abi highlighted that the platform
aspires to reach a larger audience and circulate
corrected news pieces in order to raise awareness
among the public.
AKHBAR METER
Akhbar Meter has been evaluating Egyptian
media content since 2014. Up to 2018, the site did
not receive any funding and was operating with
the help of volunteers. Once the site started to
receive funding, it developed its methodology and
enhanced the standard of its evaluation of Egyptian
media. It has also promoted media literacy and
focused on providing workshops.
Akhbar Meter is made up of a small team of no
more than seven people. Every year, the platform
selects the ten most popular Egyptian news sites
and then evaluates them periodically according to
a specific methodology based on a mathematical
equation. It assesses the quality of the content by
answering nineteen questions, after which it ranks
the sites from best to worst on a weekly, monthly,
and annual basis.
The platform continuously strives to develop its
work. The project manager, Dina Ibrahim, explained
that the platform faces the challenge of a lack of
funding, like all other platforms. Other challenges
include difficulties in accessing information and a
lack of competency and expertise. Naturally, the
platform tries as far as possible “to stay away from
problematic issues and to preserve the safety of
the team members” in light of the restrictions on
freedom of opinion, expression, and the press in
Egypt (interview, July 2021).
Ibrahim stressed that there is a large number of
platforms working in the field of fact checking in
the Arab world. In her opinion, the main problem
is that “the interaction with these platforms is not
great. If there were innovative ways to urge people
to interact with them, this would lead to great
success.”
SAHEEH MASR
This platform was established in 2019 by a group
of Egyptian journalists who work confidentially to
protect their identities due to restrictions on the
freedom of opinion, expression, and the press in
Egypt. The Saheeh Masr platform is one of very
few platforms in the region that focuses on fact
checking statements made by officials, politicians,
and decision makers. The platform developed
quickly: It started by correcting statements made
by officials, public figures, and media professionals
and moved on to publishing reports on issues
relevant to public opinion and on misinformation
Table 8: Overview of the
operations of Akhbar Meter
AKHBAR METER
Country
Egypt
Established
2014
Website
https://akhbarmeter.org/
Reach
Local
Languages
Arabic and English
Purpose
Akhbar Meter is a digital media observatory that evaluates the content of Egyptian media websites based on
their credibility and commitment to professional and ethical standards.
Methodology
Akhbar Meter evaluates content and news pieces on the basis of nineteen questions related to the criteria of
professionalism, credibility, and respect for human rights.
After evaluation, each piece of content receives a score, between 0% and 100%, to indicate its compliance with
professional and ethical standards.
Nature of work
Fact checking, evaluation of media content, promotion of media literacy, and workshops
Social media presence
(as of January 2022)
Facebook: close to 100,000 followers (https://www.facebook.com/akhbarmeter)
Twitter: more than 1,140 followers (https://twitter.com/akhbarmeter)
Instagram: more than 3,400 followers (https://www.instagram.com/akhbarmeter/)
I N FO R M ATI O N D I SO R D ER IN THE GLOBA L SOUTH
Middle East and North Africa – 39