 Sub-strategy 3.1.5: Improve access to market intelligence and other key data to support more informed producer and consumer decision making  Sub-strategy 3.1.6: Develop market and logistics infrastructure to support agricultural, aquacultural and polycultural productivity and value chain enhancement  Sub-strategy 3.1.8: Enable and empower rural communities to initiate locally generated, inclusive and consultative development initiatives  Sub-strategy 3.2.2 Enable stronger linkages between firms and markets, with a focus on rural areas  Sub-strategy 3.2.6: Create appropriate incentives for SME, SMI and foreign firms to invest in Myanmar enterprises (both financially and in skills transfer) without sacrificing revenue generation potential Strategy 3.3: Provide a secure, conducive investment enabling environment which eases the cost of doing business, boosts investor confidence and increases efficiencies Strategy 3.3 is mainly concerned with the providing a fair, transparent, predictable legal and regulatory environment as a clear and stable foundation for business activity (PSD-AP Pillar 1). However, under sub-strategy 3.3.7, it is also concerned with the “[development of] SEZ and industrial estates”. This development is intended to “[be] based on strategic planning [and consider] all economic, social and environmental aspects and the views of impacted communities. The development of SEZ can in part enable e-commerce businesses, and particularly those that reexport. E-commerce businesses established in SEZ which are effectively “bonded” to enable reexporting without payment of tax or duties would reduce costs of e-commerce businesses. The development of industrial estates can also support e-commerce by providing purpose-built warehousing and fulfilment centres for e-commerce, with the road links necessary for efficient goods delivery. The achievement of the legal and regulatory objectives in Strategy 3.3 are essential to the development of e-commerce. In this respect, the additional requirements for e-commerce should be included under this strategy within sub-strategy 3.3.9: Strengthen the quality of Myanmar’s commercial law framework, ensuring the application of effective and efficient commercial rule of law and commercial dispute resolution mechanisms. The following e-commerce related law and regulation should be implemented within this sub-strategy:  Updates to existing trade-related laws (Sales of Good Act, Contract Act, Company Law, Taxes stamps) to make them compatible with e-commerce and other online business activities Strategy 3.4: Further reform our trade sector and strengthen regional and international cooperation and linkages E-commerce needs to be reflected across many of the sub-strategies. Specific requirements for ecommerce arise in the following areas:  The development of export value and distribution chains through linkages with foreign companies and buyers  Customs handling of individual parcels within consignments  Non-tariff measures  Improvement in quality standards for Myanmar’s products The development of export value and distribution chains through linkages with foreign companies and buyers Actions under sub-strategy 3.4.1 are intended to strengthen priority, pro-job creation export value chains and build linkages with foreign companies and buyers, aligned with the NES. These actions 58