42 Enterprise Management 3.9.4 PROMOTIONAL GIFTS One ME gave free keychains to her customers as a parting gift that had her mobile number printed on it. Olivia (Salon lady, Yangon) gave free key chains to the customers with her name, mobile number and address on it for marketing her business. 3.9.5 HUMAN BILLBOARDS Some of the respondents with mobile business type shouted out what they were selling to attract customers. Win (Assorted fruit snacks seller, Mandalay) shouted out loud “I am here, what do you want” to catch people’s attention. Tun (Umbrella maker, Mandalay) shouted out loud “umbrella umbrella” and “it’s raining” (on sunny days) to catch people’s attention while Nyein (ice-cream seller, Mawlamyine) used a bell for the same purpose. 3.9.6 CATALOGUES AND MAGAZINES Phyu kept catalogues for her customers Thida gave door to door laundry service Some of the MEs kept catalogues and magazines to show to their customers. Phu (Sequins lady, Yangon) used to keep catalogues to show to her customers for designs. Phyu (tailor, Nay Pyi Taw) kept a stock of fashion magazines to help her customers decide how they want to stitch. Sein (wooden pipe maker, Bago) belonged to Mon state in the south of Myanmar which is popular for its export quality wooden products. He got a catalogue from there for his customers. He also made wooden pens and got an order from the Japanese Government Association once to make pens but never again. He felt that pipe was a good selling product because he went and inquired the price. “16 years back when I went to inquire the price of the pen, I was told it is MMK 16,000 ($16). When I went again a few years back I was told MMK 23,000 ($23) and I was surprised.“