Methodology 1.1.5 BAGO Bago was formerly known as Pegu. It is a city and the capital of Bago Region in Myanmar. Bago is known as the home of historical and natural treasures and its beautiful scenery and abundance in flora and fauna makes it a good eco-tourism destination. Its geography, resources and political stability ensures the benefits and welfare of Bagonhons a common objective of its officials moving Bago towards excellence in local governance. 1.2 RESEARCH PARTICIPANTS Present study was conducted on 124 Bottom of Pyramid Micro-entrepreneurs (BoP MEs) engaged in manufacturing, trade and services from the five above-mentioned cities Mandalay, Mawlamyine, Bago, Nay Pyi Taw and Yangon (Appendix-1) for the reason that BoP MEs constitute large percentage of a nation’s employed citizenry. As the focus of this study was on the BoP population, all the research participants belonged to Socio-Economic Classification (SEC) D and E. The sample was limited to the age group of 15-45 years as they were expected to adopt mobile phones earlier. As per Myanmar’s Socioeconomic classification, people earning upto MMK 100,000 ($100) fell under SEC-E and those earning upto MMK 300,000 ($300) belonged to SEC-D. Potential participants for the study were selected according to this classification. Gender and education of the participants were also given due importance and efforts were made to have an equal representation of male and female MEs having no more than nine paid employees. The location aspect on MEs were taken into consideration so that a wide range of MEs working from fixed (MEs with a definite place of work), mobile (MEs moving around whole day and working) and variable locations (MEs without a definite place of work) were covered. 7