5/22/22, 6:36 PM Mark Zuckerberg on Facebook’s future, fake news, and Russian mischief - Vox want to build a service that helps connect everyone in the world, then there are a lot of people who can’t afford to pay. And therefore, as with a lot of media, having an advertisingsupported model is the only rational model that can support building this service to reach people. That doesn’t mean that we’re not primarily focused on serving people. I think probably to the dissatisfaction of our sales team here, I make all of our decisions based on what’s going to matter to our community and focus much less on the advertising side of the business. But if you want to build a service which is not just serving rich people, then you need to have something that people can afford. I thought Jeff Bezos had an excellent saying on this in one of his Kindle launches a number of years back. He said, “There are companies that work hard to charge you more, and there are companies that work hard to charge you less.” And at Facebook, we are squarely in the camp of the companies that work hard to charge you less and provide a free service that everyone can use. I don’t think at all that that means that we don’t care about people. To the contrary, I think it’s important that we don’t all get Stockholm syndrome and let the companies that work hard to charge you more convince you that they actually care more about you. Because that sounds ridiculous to me. Javier Zarracina/Vox; Jenny Kane/AP Ezra Klein So I’m also within an advertising model, and I have a lot of sympathy for the advertising model. But I also think the advertising model can blind us. It creates incentives that we operate under and justify. And one of the questions I wonder about is whether diversifying the model doesn’t make sense. If I understand, and I might not, WhatsApp, which is also part of Facebook, is subscription, right? People pay a small amount? Mark Zuckerberg https://www.vox.com/2018/4/2/17185052/mark-zuckerberg-facebook-interview-fake-news-bots-cambridge 9/16