5/22/22, 6:36 PM Mark Zuckerberg on Facebook’s future, fake news, and Russian mischief - Vox about, then that’s going to build a stronger community and build a stronger business, regardless of what Wall Street thinks about it in the near term. Javier Zarracina/Vox; Richard Drew/AP Ezra Klein I want to ask you another question about the advertising model, and this one is trickier because it bears very directly on my industry. Something I’ve seen recently has been a perception at Facebook that a lot of the critical coverage from the media comes from journalists angry that Facebook is decimating the advertising market that journalism depends on. And there is that view. The publisher of Dow Jones, Will Lewis, said that the diversion of advertising dollars into Facebook and Google is killing news and that it has to stop. Is he right or wrong? And given that so much of the advertising on Facebook wraps around news that journalism organizations are paying to report and publish, what responsibility do you feel you have to the people creating real news for their business model to work, given that their products create value, not just for the world but for Facebook itself? Mark Zuckerberg So I do think a big responsibility that we have is to help support high-quality journalism. And that’s not just the big traditional institutions, but a big part of what I actually think about when I’m thinking about high-quality journalism is local news. And I think that there are almost two different strategies in terms of how you address that. For the larger institutions, and maybe even some of the smaller ones as well, subscriptions are really a key point on this. I think a lot of these business models are moving toward a higher percentage of subscriptions, where the people who are getting the most value from you are contributing a disproportionate amount to the revenue. And there are certainly a lot of things that we can do on Facebook to help people, to help these news organizations, drive subscriptions. And that’s certainly been a lot of the work that we’ve done and we’ll continue doing. In local news, I think some of the solutions might be a little bit different. But I think it’s easy to lose track of how important this is. There’s been a lot of conversation about civic engagement https://www.vox.com/2018/4/2/17185052/mark-zuckerberg-facebook-interview-fake-news-bots-cambridge 11/16