of using these tools, and therefore must exercise caution. As with
personal data, outputs generated by generative AI—particularly
music, images, and videos—may incorporate or closely resemble
copyrighted works that the AI was trained on, giving rise to claims
of copyright infringement by the original rights holders. In such
cases, and irrespective of the liability of the AI provider, the user
who generated and used the output may also bear responsibility for
copyright infringement. This may apply even where the user was
unaware of the similarity to a copyrighted work or had no intention
to infringe. Accordingly, to prevent harm to the organization’s
credibility and to avoid legal disputes, users of generative AI should
take care not to inadvertently infringe on the copyrights of others.
In particular, prior review is essential when AI-generated outputs
are used publicly, such as for organizational communications or
campaign materials.
To this end, it is important to check whether there are existing works
that are identical or similar to the output generated by generative
AI. This can be done by conducting internet searches or consulting
relevant copyright databases. Textual outputs can be verified by
searching specific passages through search engines, and images
can likewise be checked using reverse image search tools.
Another way to reduce the risk of copyright infringement is to use
generative AI outputs only as a starting point and then substantially
revise, adapt, or edit them through human effort. While outputs
generated solely by generative AI are generally not protected by
copyright, the addition of meaningful human creative input may
Generative AI Guide for Civil Society