Even with careful attention to these issues, it is necessary to
recognize the fundamental limitations of generative AI. Traditional
search engines—despite the problems inherent in their search
algorithms—present users with lists of sources from multiple
websites. By contrast, generative AI typically provides a single,
consolidated answer, which increases the risk that users may
accept AI-generated responses uncritically. Moreover, bias does not
arise only in relation to expressions concerning socially marginalized
groups. Generative AI may also exclude non-mainstream
perspectives within a society, as well as viewpoints or information
that are not well represented or expressed on the internet. When
these structural issues are taken into account, merely subjecting
generative AI outputs to critical review may not be sufficient. For
this reason, it is essential to avoid overreliance on generative AI.
Particularly when dealing with important topics, organizations
should always keep in mind the need to gather information and
perspectives through diverse channels, such as direct research and
consultation with experts.
72
73