20 Policy Brief No. 78 Toda Peace Institute 2. Standardise, systematise and consolidate evidence collection When presented with evidence of abuse in Myanmar from 2013 through early 2018, Facebook often dismissed concerns as anecdotal and defaulted to one-off fixes. The more civil society was able to consolidate evidence and show patterns, however, the more they became able to push for systemic solutions.  Wherever possible, civil society should standardise, systematise and consolidate their evidence collection. As a general rule, if a problem seems to be widespread or recurring, civil society should consider complementing qualitative approaches with quantitative ones. There is a growing body of work on methodologies and ways to structure data collection, which can be built on to help shape such research.  Civil society should also work together across countries to identify shared patterns as well as differences in treatment across markets and engage in joint advocacy.