Is Social Media a Threat to Democracy?
ISSUES: Focusing on Six Key Risks
Issue Four: Political capture of platforms
the 28 countries, every authoritarian regime has social
media campaigns targeting their own populations, while
only a few of them target foreign publics. In contrast, almost
every democracy in this sample has organized social media
campaigns that target foreign publics, while politicalparty-supported campaigns target domestic voters. Over
time, the primary mode for organizing cyber troops has
gone from involving military units that experiment with
manipulating public opinion over social media networks
to strategic communication firms that take contracts from
governments for social media campaigns.”26
Open networks, such as Twitter and YouTube, are
particularly vulnerable to political capture by populist
leaders—and their armies of trolls and automated
bots—for motivated use: e.g. to shut down dissent
and minority voices, create the false impression of
momentum, intervene across borders, or manipulate
public sentiment.24 Of course, it is not just politicians
and political parties that can capture platforms—even
established democratic governments have spent public
money to manipulate opinion over social media.
In their recent report from the Oxford Internet Institute,
Samantha Bradshaw and Philip N. Howard point to
the British Army, which announced in January 2015
that one of its brigades would “focus on non-lethal
psychological operations using social networks like
Facebook and Twitter to fight enemies by gaining control
of the narrative in the information age (Solon, 2015).” In
other words, “The primary task of this unit is to shape
public behavior through the use of ‘dynamic narratives’
to combat the political propaganda disseminated by
terrorist organizations.”25
In the same report, Bradshaw and Howard referred
to trolls and bots as modern-day cyber troops, saying
they are “government, military or political party teams
committed to manipulating public opinion over social
media.” The report also compared such organizations
across 28 countries and found:
“…Cyber troops are a pervasive and global phenomenon.
Many different countries employ significant numbers of
people and resources to manage and manipulate public
opinion online, sometimes targeting domestic audiences
and sometimes targeting foreign publics. Looking across
An interesting point about the design of Facebook versus Twitter:
the former lets you select your community, does not encourage nonreciprocal following, and the upside is safety and protection from
trolls; the downside is self-selection into like-minded groups and
echo chambers. Twitter is the converse: open community structure,
and encouraging of non-reciprocal following, which makes it better
for filtering out fake news, but much more vulnerable to both
political capture via trolls and bots, and intimidation.
25,26
Samantha Bradshaw & Philip N. Howard, Troops, Trolls and
Troublemakers: A Global Inventory of Organized Social Media
Manipulation. Samuel Woolley and Philip N. Howard, Eds. Working
Paper 2017.12. Oxford, UK: Project on Computational Propaganda.
http://comprop.oii.ox.ac.uk/
24
© Copyright The Omidyar Group 2017. All rights reserved.
In short, trolls and bots disguised as ordinary citizens
have become a weapon of choice for governments and
political leaders to shape online conversations in many
illiberal regimes and movements.
Governments in Turkey, China, Israel, and Russia are
known to have deployed thousands of hired “social media
operatives” who run multiple accounts and manage
bots to shift or control public opinion—including by
having arguments among their various accounts that
are settled in favor of the government. A recent study of
the Chinese government’s use of social media revealed
that paid government employees generate about 448
million comments every year.27 In Myanmar, several of
the government’s official Facebook accounts propagate
exclusionary and hateful views about Muslim minorities.28
Second, several political leaders have a direct line to their
electorate. Thus, they can share unedited (by media or
party), false, or provocative statements, subvert or bypass
established communications protocol, normalize hateful
or cynical views themselves, or implicitly approve the
messages of their social media supporters (this includes
A little over half of these comments are made on government sites,
albeit pretending to be comments made by ordinary citizens. The
rest are made on commercial sites, mixed into streams with family
news, dog photos and the like. The result, as Gary King, Jennifer
Pan and Margaret Roberts describe, is that a “large proportion of
government website comments, and about one of every 178 social
media posts on commercial sites, are fabricated by the government.”
28
Megha Rajagopalan, Internet Trolls Are Using Facebook To Target
Myanmar’s Muslims, BuzzFeed, Published March 18, 2017, https://
www.buzzfeed.com/meghara/how-fake-news-and-online-hate-aremaking-life-hell-for?.
27
PAGE 10