Organizational Capacity and Resources
Cyber troop capacity in Costa Rica is low compared to other countries in Latin America.
Activities by politicians or their political operatives are still mostly uncoordinated and rely on
human accounts and human trolls. Given that the country does not have an army and lacks
experience with the type of military intelligence operations seen in other Latin American
countries, its current low level of sophistication is unsurprising.
During election periods political parties have small teams working on their digital
communications which reduce in size after the elections have finished. As one interviewee
said:
“There is little money for such [cyber troop] campaigns in between elections, they
spring up more systematically during election campaigns.”32
Public data on the amount of resources spent on digital marketing, data mining and cyber troop
capacity is almost non-existent. This has been, in part, due to the fact that neither digital
marketing agencies nor researchers hired privately during election campaigns need to register
with the TSE. Only companies which conduct polls intended to be published during elections
and the media which accept money for political advertising need to register by a certain
deadline with the TSE. But digital marketing agencies are currently outside of the legislation
operating under “a veil of opacity”, as one interviewee lamented. 33 In addition, while the TSE
looks into spending on marketing, costs to develop trolls, for example, are hidden in the
category of digital marketing. Hence, it is difficult to isolate resources spent on political
propaganda by cyber troops.
The scandals outlined above reveal some of the resources spent on developing manipulated
content or actors which have been involved in the past. They include the USD 31,200 the PRN
owed to Opol for the unrepresentative polls, USD 230,000 paid for digital advertising, and
USD 35,000 for a voter market analysis to ADD Integral solutions. But the amounts paid on
any trolling activity by companies, such as Soluciones Digitales or OW Marketing Agency are
unknown.
According to Iván Barrantes, communication strategy fees amount to USD 50,000 per month
in Costa Rica (Cambronero, 2014). Of the USD 190,000 he was paid during the 2014 election,
almost USD 130,000 (CRC 75 million) was a bonus for winning (Chinchilla Cerdas, 2014; and
Cambronero, 2014). Such amounts pale into insignificance compared to the USD 600,000
budget Andrés Sepúlveda had at his disposal for cyber troop activities during Mexican
President Pena Nieto’s election campaign (Robertson, Riley and Willis, 2016). Table 3
captures cyber troop capacity in Costa Rica.
Table 3: Cyber Troop Capacity in Costa Rica
Team Size
Resources
Spent Activity Levels
(USD)
Small
93
Coordination
USD 31,200 for
Mostly Around
Low
unrepresentative polls by Election Periods, with
Opol;
some continuity
USD 230,000 digital
afterwards
advertising paid to ADD
Integral Solution; USD
35,000 to ADD Integral
Capacity
Measure
Low