the Israeli government worked with Facebook to create joint teams to work together in fighting
against online incitement. Facebook receives recommendations from Israel on the removal of
accounts and posts. Palestinian activists have been critical of this arrangement, arguing that has
been used as a means suppressing their freedom of speech on Facebook (Barak, 2020).
Table 1: Organizational Form and Prevalence of Social Media Manipulation in Israel
Initial
Government
Politicians Private
Civil
Society Citizens &
Report
Agencies
& Parties Contractors
Organizations
Influencers
Ministry of
Likud
Foreign Affairs,
The office of
Hasbara, The
Hasbara array in
The Office of The
Prime Minister,
Israel Defence
Forces
Spokesperson’s
Unit, Ministry of
Strategic Affairs
Media Group
The IsraeliVolunteer
American Council, students
the Maccabee Task
Force,
Interdisciplinary
Centre Herzliya
University, Stand
With Us, Israeli
Student Union,
World Union of
Jewish Students, the
Jewish National
Fund, the Jewish
Agency, the World
Jewish Congress,
Inter-disciplinary
Centre for
Innovation and
Leadership
Source: Authors’ evaluations based on data collected. Blank spaces indicate no evidence was found.
Strategies, Tools, and Techniques
Coordinated inauthentic behavior: During the 2018 municipal elections an investigation
undertaken by the newspaper Yediot Aharonot revealed the various strategies and tactics being
used by political strategy companies in the online sphere to boost their clients’ campaigns.
Some of the strategies that were revealed included: using trolls to harass and spread lies about
other candidates, creating “armies” of fake accounts to spread misinformation, the creation of
“avatar troops” to gather political information on social media users, and creating various fake
Facebook pages to gain followers in order to eventually use these pages to boost their
campaigns (Ginosar and Liberman, 2018).
Ran Tennenbaum, the CEO of Media group, revealed in an interview cited in the investigation
that his company holds around 120 avatars. He explains that these avatars are used to identify
users’ political opinions, identities, and psychological profiles to be used later for political
campaigning and advertising (Ginosar and Liberman, 2018). Michal Adar, a political strategist,
also explained the focus on many occasions was on trying to find dirt on political rivalries and
then spread it via social media (Ibid). Rotem Gaz, someone who had worked as an online
campaign worker, listed various strategies being used today by political candidates online.
According to Gaz, candidates are willing to spend a lot of money on buying likes and
inauthentically boosting their online profile. Another strategy that is used is the buying of
software that artificially spreads a political opponent’s name online. By doing so, Google’s
algorithm tags the word as being more popular than it actually is, and subsequently charges the
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