The International Union of Virtual Media (IUVM) is a prolific operator that creates web-based
content that amplifies pro-government narratives, which is then posted across social media
account posing as independent news outlets or journalists. Content includes video reports, news
articles, and memes that are propagated across multiple IUVM-branded websites and covertly
managed social media accounts. Graphika’s investigation noted that the operation is
“significant and manned by a well-resourced and persistent actor, but its effectiveness should
not be overstated” (Nimmo, Francois, et al., 2020).
Disinformation
In an operation dubbed ‘Endless Mayfly’, an Iranian actor was involved in ‘ephemeral
disinformation’ according to a May 2019 report by Citizen Lab. The Iranian-aligned network
of websites and online personas was used to spread false and divisive information targeting
Saudi Arabia, the United States and Israel. They discovered 135 articles, seventy-two domains
and eleven personas that have been active since early 2016. The authors classified this as
‘ephemeral disinformation’ as the actor deleted content and redirected users to make attribution
more difficult (Lim et al., 2019).
Amidst the global COVID-19 pandemic, a US State Department report from their Global
Engagement Center warned that Iran had been leveraging coronavirus to launch propaganda
and disinformation targeting the US (Swan, 2020). Likewise, Graphika found evidence that an
Iranian influence actor had responded to coronavirus by “shifting its messaging to blame the
United States and praise the role of China”. An example of this propaganda can be seen in
Figure 2 (Nimmo, Francois, et al., 2020).
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