Generally, there is a growing concern in the Czech Republic that the media landscape is turning
more and more partisan, with various outlets leveraging their connections to politics and
business, while political parties increasingly maintain websites and outlets solely devoted to
their viewpoints by providing what they call ‘alternative information’, but which is actually
fake or deliberate disinformation that distorts reality (Schultheis, 2017). It appears that these
developments have affected the public’s trust in media in general: 77% of respondents in a
recent GLOBSEC (2020) polling stated they believe that their media is (rather) not free, while
36% thought that the government influences media, and 39% of Czechs believe oligarchs and
strong financial groups influence the media in their country. Finally, Freedom House (2019)
has raised concerns about the continued intimidation and harassment of journalists by public
officials in their 2019 report on the country (Euractive & AFP, 2019).
Table 1: Organizational Form and Prevalence of Social Media Manipulation in Czech
Republic
Initial
Government Politicians Private Contractors Civil
Society Citizens &
Report
Agencies
& Parties
Organizations Influencers
x
x
Source: Authors’ evaluations based on data collected. Blank spaces indicate no evidence was found.
Strategies, Tools, and Techniques
The disinformation narratives spread throughout the Czech Republic via social media,
particularly Facebook, and other websites tend to aim at polarizing the public, often
misinterpreting statements or statistics to drive pro-Russian and anti-EU narratives (Brokes,
2020; Sybera, 2019; Syrovátka, 2019). Strikingly, disinformation did not increase too much
during the 2019 EU parliamentary election, though the final week of the campaign saw some
increase in news articles on the election, most of which presented an anti-EU viewpoint. For
the most part, however, news media did not share their own stories during the campaign, but
amplified messages of politicians, many of which contained disinformation (Syrovátka, 2019).
EU elections are also not perceived as particularly important elections by the Czech public,
which also explains why the election experienced less intense disinformation and influence
campaigns compared to other domestic elections.
Next to this issue of fake news and disinformation, observers have reported on trolls, hackers
and Twitterbots hired by Russia being active in Czech online spaces (Heijmans, 2017; Sybera,
2019). However, there were no reports available on such or other more sophisticated cyber
troop techniques being employed by domestic political actors of the Czech Republic.
Table 2: Observed Strategies, Tools and Techniques of Social Media Manipulation in
Czech Republic
Account Types Messaging and Valence
Content
and Platforms
Communication
Strategies
Human
Support
Disinformation
Facebook
Attack opposition
Trolls
Driving Divisions
Distracting
Source: Authors’ evaluations based on data collected. Blank spaces indicate no evidence was found.
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