Organizational Capacity and Resources
During the 2018 election campaigns, Bolsonaro spent at least twelve million reais (around
US$3 million) on a contract with the company Havan to send massive messages via WhatsApp
(Campos Mello, 2018). According to Campos Mello (2018), sending out WhatsApp messages
cost from 0.08 to 0.12 reais for using databases owned by the campaigning party and up to 0.40
reais for databases that belong to an advertising company.
The WhatsApp groups that were coordinated by Flávio and Eduardo Bolsonaro were organized
in a pyramid-like structure. Some members had specific roles, such as admin, moderator, and
distributor (Nemer, 2020) and received between R$400 and R$1000 per week (Nemer, 2019).
Although there is evidence of their continued operations, there is no further evidence yet on a
rewards scheme.
Finally, it has been suggested that Bolsonaro’s administration has deployed an office dedicated
to spreading disinformation and promoting hate campaigns (Caccia Bava, 2020). The Gabinete
do Ódio is said to have a coordinated structure inside the Planalto Palace. According to deputy
Joice Hasselmann, for every campaign set to amplify Bolsonaro’s messages, the Office spends
around 20,000 reais ($4,800) of public cash (Mari, 2019). The use of state sponsored resources
and organization to finance, direct, and deploy these operations has the potential to greatly
increase their effect on political discourse and societal polarization, as demonstrated in the
review above.
Table 3: Cyber Troop Capacity in Brazil
Team Size Resources Spent (USD)
Activity Levels Coordination
Bolsonaro’s 2018 election
campaign:
Permanent and
Temporary
Somewhat
Centralised
Capacity
Measure
Medium
Bulk messaging on WhatsApp:
US$ 3 million contract
WhatsApp groups:
distributors: ~R$ 400/week
admins: ~R$ 600/week
content creators: up to
R$1,000/week
Source: Authors’ evaluations based on data collected. Blank spaces indicate no evidence was found.
References
Arnaudo, D. (2017). Computational Propaganda in Brazil: Social Bots During Elections.
Computational Propaganda Project Working Paper Series, 2017(8).
http://comprop.oii.ox.ac.uk/2017/06/19/computational-propaganda-in-brazil-social-botsduring-elections/
Bruna Martins dos Santos, & Joana Varon. (2018). Data and Politics—Brazilian Country
Report. Coding Rights. https://ourdataourselves.tacticaltech.org/media/ttc-data-andpolitics-brazil.pdf
Caccia Bava, S. (2020, April 29). As milícias digitais do capitão—Le Monde Diplomatique.
Le Monde Diplomatique. https://diplomatique.org.br/as-milicias-digitais-do-capitao/
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