Organizational Capacity and Resources
Rotem Gaz, the ex-online campaign worker cited above, also revealed that if he was to keep
working in the field, he could have expected to have made around USD $60,000 in contributing
to online activity by using various methods, such as bots, scripts, and spreading dirt on
candidates (Goichman, 2018). According to Gaz, candidates can spend around USD $6,00025,000 for an online campaign (Ibid).
According to the investigation by Yediot Aharonot and The New York Times, the coordinated
inauthentic network of fake accounts that was active during the 2019 national elections
disseminated over 130,000 tweets promoting Prime Minister Benyamin Netanyahu. The report
noted that the fake messages reached over 2.5 million Israelis online (N12, 2019).
In recent years Israel has invested millions of dollars in developing a wide network of
organizations and individuals to extend the government’s influence in the online arena. Their
job is to spread the voice of the Israeli government through civilians instead of official
government organizations (Bz, 2019). In 2019 the Office of Strategic Affairs, whose primary
role has become the development of Israel’s Hasbara in the digital sphere, received a budget
of over USD $21.9 million (Kahane 2020). The budget used to promote the Hasbara app act.il
was close to USD $2 million, whereas funding from outside organizations came to around USD
$29,500. This money goes to the ongoing management of the project, social media
advertisement, and the operation of three “war rooms”, one in Israel and two in the US. The
Ministry has also spent over USD $450,000 on seminars and training at youth groups,
coordinated through civilian organizations such as the Maccabiah organization, in Israel and
abroad, with a view to training young people to become online ambassadors for Israel. In recent
years, the ministry has also given the “Inter-disciplinary Center for Innovation and Leadership”
around USD $600,000 to train Israeli high schoolers to become online ambassadors. The youth
will be in charge of building the campaigns, however the content is defined by the ministry
(Bz, 2017).
In 2015 the government allocated USD $300,00 to the civil organization Stand With Us to help
promote the integration of university students in the online Hasbara mission. The Project’s goal
was to create a network of volunteers composed of groups of students who are online
influencers around the world. The students meet roughly three times each month for training
on the type of content to be promoted and the various technological means to be used. During
“emergency times,” in which regional conflict sparks up, the students are meant to work in the
format of “situation rooms”. Each campus has an organizer who undertakes special training
three times a year (Zarchia, 2015).
Table 3: Cyber Troop Capacity in Israel
Team Resources Spent (USD)
Activity Coordination Capacity
Size
Levels
Measure
• Candidates can spend around 6000 $ 25,000$ for an online campaign,
• The office of the Prime Minister budgeted 3
million shekels to build a shadow unit of
online hasbara
• The ministry of strategic affairs spent over 2
million dollars on promoting the act.il app,
213
Select target paragraph3
Connect to a paragraph
Connect to an entity
Disable highlights
Add to table of contents