Introduction
“
YouTube reflects the
duality characterizing
all of the major social
media companies:
It has served as a vital
information pipeline to
ordinary Russians during
the war in Ukraine but in
the past enabled Vladimir
Putin's propagandists.
”
For at least a decade before Vladimir Putin’s invasion of Ukraine in 2022,
the Russian ruler relied on one social media platform more than any other
to spread disinformation in the West. That platform was YouTube. Over
the years, Kremlin-controlled propaganda outlets, spearheaded by RT
(formerly Russia Today) and Sputnik News, amassed millions of subscribers
and billions of views on YouTube, primarily outside of Russia.3
In 2013, Robert Kyncl, then a YouTube
vice president and now its Chief Business Officer, visited an RT studio to celebrate the outlet’s accumulation of one
billion views. The executive praised RT
for offering viewers “authentic” content
rather than “agendas or propaganda.”4
In fact, enabled by YouTube, RT was
transmitting a steady stream of Kremlin
propaganda. In 2014, RT produced
elaborate justifications for Russia’s
forcible annexation of Ukraine’s Crimea
region and incitement of insurrection in
the Donbas area. After RT participated
in a Russian information operation interfering with the 2016 U.S. presidential
election, American intelligence agencies
described the Kremlin-affiliated service
as Putin’s “principal international propaganda outlet.”5 Over the years, YouTube
has removed some videos from RT
channels, and in 2018 it began labeling
RT and Sputnik content as governmentfunded. But by then, the Russian disinformation purveyors had established
their global YouTube following.6
Even as it was helping RT expand its
Western audience, YouTube emerged
as the most-visited social media platform in Russia—more popular than VK,
the Russian equivalent to Facebook.
An estimated 75% of Russians active
on the internet now use YouTube. By
comparison, 50% use Instagram and
just 5%, Twitter.7 Paradoxically, even
as YouTube amplified Kremlin disinformation aimed at the West, it offered
ordinary Russians an alternative to
state-approved news outlets.
The information environment in Russia
shifted drastically when Putin’s tanks
rolled into Ukraine in February 2022.
The Kremlin enacted stiff prison terms
for war reporting at odds with Moscow’s
official line. Foreign journalists in Russia
went silent, and many departed. The
few independent Russian broadcast and
print outlets shut down. Meanwhile, the
state media regulator blocked Russian
access to Facebook and Instagram and
sharply restricted use of Twitter. Amid
the methodical censorship, only one
major outside source of news remained
readily accessible—YouTube.8
Russian viewers could go to the videosharing platform to watch BBC and
HOW YOUTUBE SPREADS HARMFUL CONTENT – AND WHAT CAN BE DONE ABOUT IT
3