The internet’s video library
Brendan Nyhan, the Dartmouth political
scientist, worries less about unwitting
users tumbling down rabbit holes than
about small numbers of extremists
who know what they’re looking for and
find it by means of YouTube’s search
function or by subscribing to channels
dedicated to conspiratorial or hateful
content. “I’m much more concerned
about people who already have highly
resentful views becoming more resentful or being mobilized to violent action
or some kind of supporting [of] violent
action,” Nyhan told us.
In this sense, YouTube serves as the
internet’s vast video library. Many
users check out recipes, musical performances, or do-it-yourself tutorials.
A small percentage—but one that may
constitute a meaningful absolute number—looks for more alarming content.
With his Dartmouth colleague Annie Y.
Chen, Nyhan oversaw a study published in 2021 by the Anti-Defamation
League that investigated racist or otherwise hateful channels on YouTube.
They found little systemic evidence
that the platform guided unsuspecting
individuals to harmful content. Still,
their data did “indicate that exposure
to videos from extremist or white
supremacist channels on YouTube
remains disturbingly common.”43
In a separate report published in 2021,
researchers with the Tech Transparency
Project reinforced concerns about YouTube users who readily find the disturbing material they seek. When the Tech
Transparency team used searches
and other online behavior to simulate
interest in militant themes, YouTube
recomended videos such as, “5 Steps
to Organizing a Successful Militia” and
“So You Want to Start a Militia.”45
The danger lies not in the average user
experience but the ability of people
inclined toward extremism to easily
find what they’re looking for or project
violent intentions. Payton Gendron,
the white 18-year-old accused of killing
10 African-American shoppers in a
Buffalo, N.Y., grocery store in May, went
to YouTube to watch videos about mass
shootings, police gunfights, and tips
on firearm use. It wasn’t until after the
Buffalo massacre that YouTube removed three of the gun-related videos
that Gendron mentioned in a diary.46
In another case, Frank James, who
allegedly shot and wounded 10 people in a New York subway car in April
2022, had posted hundreds of videos
of himself on YouTube and Facebook,
many of them racist, threatening, and
conspiratorial. In one YouTube video,
James, an African American in his early
60s, said, “And so the message to me
is: I should have gotten a gun, and just
started shooting motherf—ers.”47
James’ videos didn't gain a large audience on YouTube. But Kate Starbird,
the University of Washington researcher,
points out that many YouTube users
routinely copy the links of potentially
harmful videos and plant them on other
'Young Turks': Commenters Advocate to '#ArmTheLeft'
While right-leaning views dominate extreme content on YouTube, some
creators on the left also promote polarization. The Young Turks (TYT) channel
has nearly 5.2 million subscribers, making it “one of the most popular political
coverage channels” on the platform, according to the London-based Institute
for Strategic Dialogue (ISD). The mob attack on the U.S. Capitol in January
2021 elicited Super Chat comments on Young Turks that promoted “the
use of firearms to achieve political aims,” according the ISD. One comment,
which a Super Chat participant paid $20 to boost, included the hashtag
“#ArmTheLeft.” Another called for the “arming and training” of “leftist militias.”
One such channel is that of conspiracy
theorist Mike Cernovich, a regular guest
host of the far-right Alex Jones Show
on the InfoWars website. Although
YouTube had removed some highprofile channels before the study period
in 2020—including that of former Ku
Klux Klan leader David Duke—about
one in ten subjects viewed at least
one video from an extremist channel,
the study found. More than two in
ten viewed at least one video from
a channel classified as “alternative,”
meaning that it served as a potential
gateway to more extreme far-right fare.
Alternative YouTube channel hosts
include Candace Owens, who has
echoed Russian propaganda justifying
the invasion of Ukraine.44
HOW YOUTUBE SPREADS HARMFUL CONTENT – AND WHAT CAN BE DONE ABOUT IT
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