Philippines
His supporters also spread narratives to
undermine the credibility of the country’s
election process251.
Marcos Jr.’s victory is seen as democratic
backsliding for the Philippines and raises
concerns on how the country would fare
with him as leader. As 2023 marked his first
year in office, disinformation campaigns
have been documented to continue to
bolster his image. According to VERA Files,
a prominent fact-checking news organization, Marcos Jr. has been portrayed as
a strongman who fired public officials who
undermined his policies252, 253. Some were
allegedly dismissed for being part of the
communist movement. Other problematic
narratives surround the Maharlika Investment Fund (MIF), the country’s sovereign
wealth fund established in 2023. The MIF
was claimed to have come from the Marcos
wealth stored across 170 banks around
the world, and that it would be used to pay
off all the country’s debts254.
251
252
253
254
255
256
VERA Files also found that a popular fictitious narrative is about the distribution of
Marcos family’s wealth to the Filipinos, in
order to paint Marcos Jr. as a benevolent
figure. Spikes in the spread of this narrative
were observed each time he went on an
overseas trip, and when a foreign leader
visits the country 255. Marcos’s frequent
trips abroad during his first year in office
was also seen as part of efforts to repair
the family’s image256.
Hyper-partisan media played a notable role
during the election campaign period in 2022,
particularly the Sonshine Media Network
International (SMNI) which supported the
Marcos-Duterte presidential tandem. As a TV
broadcaster, its news reporting often red-tags
people, and not to mention disseminate
false and misleading information in general.
SMNI is owned by Swara Sug Media
Corporation (SSMC), the broadcast media
arm of the Kingdom of Jesus Christ (KOJC)
evangelical movement. KOJC is led by close
Duterte ally Apollo Quiboloy, who calls
himself as “the appointed son of God”.
Quiboloy is also on the United States’
Operating The Propaganda Machine: Social Media Accountability in the 2022 Philippine Election. DigitalReach,
2023, digitalreach.asia/wp-content/uploads/2023/12/DigitalReach-Operating-the-Propaganda-MachineSocial-Media-Accountability-in-the-2022-Philippine-Election-Final.pdf.
Berdos, Enrico, and Rhenzel Raymond Caling. “VERA FILES FACT CHECK YEARENDER: Propping up the
Marcos Image Through Disinformation.” VERA Files, 18 Dec. 2023, verafiles.org/articles/vera-files-factcheck-yearender-propping-up-the-marcos-image-through-disinformation.
Berdos, Enrico, and Rhenzel Raymond Caling. “VERA FILES FACT CHECK YEARENDER: How False Narratives
and Clickbait Fabricate Marcos’ Image.” VERA Files, 18 Dec. 2023, verafiles.org/articles/vera-files-factcheck-yearender-how-false-narratives-and-clickbait-fabricate-marcos-image.
Ibid.
Ibid.
Lopez, Elyssa. “Marcos Year 1: The ‘Son of Dictator’ Tours the World to Repair Philippine Image, Family
Legacy.” PCIJ, 24 July 2023, pcij.org/article/10433/marcos-travels-year-one-repairing-philippineimage-post-duterte.
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