by the former prime minister, Muhyiddin Yassin. The coalition emerged after the collapse of the Pakatan Harapan (PH) government in 2020. In the 2022 election, PAS gained the most seats in the parliament, and also its highest-ever numbers in a general election. Its rise was attributed to many factors, particularly the fall from power of the United Malay National Organization (UMNO) after being linked to corruption scandals, including the former prime minister Najib Razak and the incumbent party president, Ahmad Zahid Hamidi. UMNO was the ruling party for 61 consecutive years before being toppled in the 2018 general elections. It now leads the Barisan Nasional coalition built around an ideology that aligns with those of conservative Malays for the protection of their constitutional privileges. However, the party’s corruption scandals led many conservative Malays to shift to an alternative coalition, the Perikatan Nasional (PN) headed by Muhyiddin Yassin, a former deputy president of UMNO. 157 158 159 160 The strategy of PAS also played a significant role to its success, and it took years before they could harvest the results. In particular, the success of PAS owes to its supporters and members, which ranged from widely known celebrity preachers to grassroots figures. Its network of suppor ters is connected to religious schools, neighborhood mosques, Islamic studies sessions, and university campuses. They also host social and religious activities to attract young Muslim Malays157, 158. All these happened while their candidates and preachers leveraged social media platforms to attract voters. TikTok is a key tool in the PAS campaign for the 2022 General Election which lowered the eligible age of voters from 21 to 18 years old. The proven race and religion campaign narratives included mis- and disinformation that targeted Anwar’s Pakatan Harapan 159 . The PAS narratives emphasized Malay privileges and Islamic values, which it said would be undermined by a Pakatan Harapan-led government160 since the latter is led by the Democratic Action Party (DAP), a ChineseMalaysian party with a secular ideology. Hew, Wai Weng. “From Islamist to Muslim Majoritarianism: The Rise of PAS in GE15.” stratsea, 9 Dec. 2022, https://stratsea.com/from-islamist-to-muslim-majoritarianism-the-rise-of-pas-in-ge15. Ariffin, Afifah, and Calvin Yang. “Malaysia State Polls: PAS Retains Strong Following in Kelantan Ahead of Elections.” CNA, 18 July 2023, www.channelnewsasia.com/asia/malaysia-state-elections-polls-how-islamic-party-pas-maintained-dominance-kelantan-slow-pace-development-3633651. Sipalan, Joseph, and Hadi Azmi. “Malaysia’s PAS Takes to TikTok as It Seeks a Repeat of General Election Success in State Polls.” South China Morning Post, 10 July 2023, www.scmp.com/week-asia/ politics/article/3226948/malaysias-pas-takes-tiktok-repeat-its-general-election-success-state-polls. Mahmud, Aqil Haziq. “PAS And Its Chief Hadi Awang ‘Biggest Amplifiers’ of Racial Rhetoric at Malaysia Polls Last Year: Study.” CNA, 1 June 2023, www.channelnewsasia.com/asia/pas-malaysia-electionhadi-awang-hate-speech-3528221. 50

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