Indonesia
In 2020, Indonesian Corruption Watch also
reported that government digital activities
expanded quickly after 2016, with single
procurements worth around 40,000 USD.
Digital procurements from 2014 to 2020 were
at 7.8 billion USD, including 5.8 million USD
claimed to be allocated for influencers,
buzzers, or other key opinion leaders 122.
Despite these reports, the government has
denied the use of buzzers to manipulate
information, although it admitted to using
“influencers for positive purposes” such
as to amplify its policies123.
In the lead up to the 2024 elections, the use
of buzzers among candidates are more
difficult to prove, even if online trolling has
become more visibly active124. It is reported
that buzzers have become increasingly
diverse to include campaign volunteer
groups, political consultants, survey
institutions, advertising companies, independent marketers, community organizations,
bloggers, and small teams within political
parties.
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123
124
125
126
The Elections Supervisory Agency (Bawaslu)
raised concern about polarizing narratives
during the election campaign, especially
those related to race, religion, and ethnicity,
popularly referred to by Indonesian acronym
SARA. The agency stated that they would
work with other government agencies and
social media platforms to take down such
content, and perpetrators would also be
prosecuted under the ITE law125.
The use of artificial intelligence was a
highlight in the lead up to the 2024 election.
In particular, the campaign of presidential
candidate Prabowo Subianto utilized an
AI-generated character called “gemoy”,
a caricature of a cuddly, dancing grandfather.
The image was aimed to change his image
from that of a brutal military general
accused of grave human rights violations
during the Suharto regime. Prabowo is
believed to be a key figure in the abductions
of human rights activists. He was also
the commander of the army’s Special Forces
Unit linked to a mass murder incident during
the Indonesian occupation of East Timor
(1975-1999)126. His gemoy videos went viral
on social media platforms, particularly on
Kunto, Nisya. “As Indonesia’s Elections Approach, Buzzers Jeopardise Democracy.” Southeast Asia Globe,
16 Mar. 2023, southeastasiaglobe.com/indonesia-election-buzzers.
“Presidential Staff: Govt Does Not Organize Buzzers, Only Influencers.” TEMPO.CO, 2 Sept. 2020, en.tempo.
co/read/1381894/presidential-staff-govt-does-not-organize-buzzers-only-influencers.
Burgess, Annika, and Hellena Souisa. “Inside the World of Indonesia’s Social Media ‘Buzzers’ Cashing in From
Pushing 2024 Election Propaganda.” ABC News, 20 Jan. 2024, www.abc.net.au/news/2024-01-20/
political-buzzers-indonesia-election-misinformation-social-media/103298530.
Daeng, Mohamad Final. “Social Media Most Prone to Politicization of SARA, Bawaslu: Perpetrators Can
Be Traced.” KOMPAS.id, 10 Oct. 2023, www.kompas.id/baca/english/2023/10/10/en-medsos-palingrawan-politisasi-sara-bawaslu-pelaku-bisa-dilacak.
Syamsudin, Ahmad. “Accused of Atrocities, Fired From Army, Elected President: Prabowo’s Unlikely Rise.”
Benar News, 14 Feb. 2024, www.benarnews.org/english/news/indonesian/prabowo-subiantoprofile-new-president-02142024141502.html.
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