occupation of East Timor from 1975 to 1999,
specifically the Kraras massacre in 1983.
More than 200 individuals were reportedly
killed9 in the event. He was fired from the
army following the collapse of Suharto’s
regime and went into self-exile before
returning to Indonesia a few years later10.
Prabowo unsuccessfully contested the
presidential office twice in 2014 and 2019. In
2024, as he used AI for the 2024 campaign,
his rebranding recalls the 2022 presidential
campaign of the Philippines’ Ferdinand
Marcos Jr., which sought to whitewash the
brutal history of his father’s dictatorship
marked by massive corruption and serious
human rights abuses. Marcos Jr.’s rebranding
through social media depicted his personal
side as a family man doing his hobbies. Like
Indonesia, TikTok was also widely used
during the Philippine campaign 11. ProMarcos narratives still continued into 2023
after he became president.
Following Marcos Jr. taking presidential
office, crackdown and intimidation of
independent media has been less than the
time of his predecessor, Rodrigo Duterte.
9
10
11
12
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However, a highlight in 2023 is the suspension of the Sonshine Media Network
International (SMNI), a hyper-partisan media
that often brands activists as communists
or red-tagging. The case has sparked concern
on whether the accusations against the
channel is politically motivated as it was
investigated shortly after the channel
criticized the travel expenses of House of
Representatives speaker, Martin Romualdez,
who is Marcos Jr.’s cousin. SMNI’s claims
about the travel expenses was later admitted
being unverified 12, 13. The situation also
indicates a likely rift between the Dutertes
and the Marcoses, because SMNI’s owner,
Apollo Quiboloy, is a close ally to Rodrigo
Duterte.
Malaysia, meanwhile, witnessed the rise of
the hardline Islamist party, Parti Islam SeMalaysia (PAS or Malaysian Islamic Party).
The 2022 election saw PAS gain the most
seats in its history, owing in part to its savvy
use of social media in their election
campaigns. The PAS campaign was full of
disinformation, misinformation, and hate
speech, which were mostly directed
against the more progressive Pakatan
Ibid.
Mao, Frances. “Prabowo Subianto: The Tainted Ex-military Chief Who Will Be Indonesia’s New Leader.”
BBC News, 15 Feb. 2024, www.bbc.com/news/world-asia-68237141.
Operating the Propaganda Machine: Social Media Accountability in the 2022 Philippine Election. DigitalReach,
2023, digitalreach.asia/wp-content/uploads/2023/12/DigitalReach-Operating-the-PropagandaMachine-Social-Media-Accountability-in-the-2022-Philippine-Election-Final.pdf.
Lalu, Gabriel Pabico. “House SecGen: Reports of Romualdez’s P1.8 Billion Travel Fund Are False.” Inquirer,
23 Nov. 2023, newsinfo.inquirer.net/1867186/house-secgen-reports-of-romualdezs-p1-8-billiontravel-fund-are-false.
Porcalla, Delon. “SMNI Host Admits Info on Speaker’s Travel Expenses Unverified.” The Philippine Star,
1 Dec. 2023, philstar.com/headlines/2023/12/01/2315495/smni-host-admits-info-speakers-travelexpenses-unverified.
12