Thevastmajorityofthiscampaignfellflatamongtheaudiencesittargeted,withnearlyallits
Instagrampostsreceivingzerolikes.Atthetimeofthiswriting,itsEnglish-languagepetitionon
Change[.]orggainedonlyabout550signatures,anditsHindi-languagepetitiongainedlessthan
900signatures.Onlythepaidinfluencers’postsattractedsomelimitedattention.However,this
relianceonexternalinfluencersbecametheoperation’sundoing—inMay,ahandfulofthem
exposedtheanti-Pfizerefforts.
ThiscontinuesthetrendwehighlightedinourrecentT
hreatReport—influenceoperations
increasinglytargetauthenticinfluentialvoicestocarrytheirmessages.Throughthem,deceptive
campaignsgainaccesstotheinfluencer’sready-madeaudience,butitcomeswithasignificantrisk
ofexposure.
Anotheraspectofthiscampaignworthhighlightingisitsoperationsacrossmultipleinternet
servicesatonce,whichmakesitmorechallengingforanyoneplatformtoseethefullpictureand
takeactiononthewholeofthecampaign.Thisiswhyawhole-of-societyresponsetosuch
disinformationcampaignsiscritical.TheinfluencerswhocameforwardinG
ermanyandF
rance
playedakeyroleinexposingthefirstcluetothisactivity.Open-sourceresearchersandjournalists
wereabletoreportonmuchoftheoperation’sMayactivity.Ourinternalinvestigationledto
uncoveringthefullscopeofthisnetworkonourplatform,includingitsactivityin2020,whichwe
sharedwithourindustrypeers.OuranalysisbenefitedfromresearchbyCNN,TheDailyBeastand
Graphika.Thiscollaborationbetweendifferentmembersofthecommunityisvitaltoexposing
influenceoperationsandunderstandingtheirimpact.
Still,somequestionsremainaboutaspectsofthiscampaign—includingwhocommissionedFazze
torunit—thatwouldbenefitfromfurtherresearchbythedefendercommunity.Onefeatureof
thesefor-hireinfluenceoperationsisthattheyallowtheultimatebeneficiarytoobfuscatetheir
involvement.Anotherquestionrelatestohowthe“hackedandleaked”documentcameinto
Fazze’shands.Aswithanyinfluenceoperation,understandingthemotivebehindleaksliketheseis
keytoputtingtheoperationincontext.
Aspartofdisruptingthisoperation,wetookdowntheiraccounts,includingauthenticassetsof
thepeoplebehindthisnetwork,andblockeddomainsassociatedwiththeiractivity.Wealso
notifiedpeoplewhowebelievemayhavebeencontactedbythisnetworkandsharedourfindings
withlawenforcement,independentresearchers,policy-makersandourindustrypeerssotheytoo
cantakeactioniftheyfindviolatingactivity.
____________________________________________________________________________________
JULY2021COORDINATEDINAUTHENTICBEHAVIORREPORT
8