Mobile Myanmar: The Impact of Social Media on Young People Living in Conflict-Affected Regions of Myanmar These demographic differences reflect the higher overall social media use of males compared to females, and the Rakhine State sample compared to the Kayah State sample. This suggests that heavier social media use may lead to a greater diversity in use and expectations of social media app functions. Alternatively, they may simply reflect differing approaches to answering this question, as respondents in the Kayah State sample were four times more likely to select only one reason (or none) from the suggested list provided. Similarly, female respondents were more than twice as likely to select one or no reason compared to male respondents. Social media activities The most common ways in which respondents said they interact on social media included posting or sharing news and information (66.4%), sharing health tips (48.3%), posting selfies (43.5%), posting reactions and/or emojis (39.7%) and sharing news about educational opportunities (39.2%). The distribution of responses by sub-sample is shown in Figure 4. Figure 4: Most common ways to interact on social media 80% 70% 60% Kayah Urban 50% Kayah Rural 40% Rakhine Urban 30% Muslim IDP 20% 10% 0% Like the previous question about reasons an app is considered popular, each suggested social media activity was identified by males and the Rakhine State sample more frequently than females and the Kayah State sample respectively (with similar differing approaches to answering this question noted). The biggest gender differentials were for posting or sharing news (76.4% of males vs 56.6% of females) and posting selfies (53.6% vs 36.3%). The biggest differentials by state were sharing news about scholarships and educational opportunities (48.8% Rakhine State vs 28.3% Kayah State), posting about my life (32.0% vs 14.2%), posting reactions and/or emojis (53.6% vs 23.6%) and posting selfies (54.4% vs 31.1%). Rural respondents were less likely to share news about educational or post selfies, reactions/emojis, or about their life. 89