Mobile Myanmar: The Impact of Social Media on Young People Living in Conflict-Affected Regions of Myanmar
Social media use
Most respondents spent less than 50% of their phone time on social media (78.4%), and only 5.8% reported spending
more than 75% of their time. There were no significant differences in the distribution of proportion of time on social
media across demographics, however young people in Kayah State were the only ones to say that they spent 100% of
their phone time on social media.
Overall, the most common times for using social media were last thing before bed (63.4%), in the evening (47.0%) and
at lunch/break time (46.6%). Figure 2 shows the distribution of responses by sub-sample. At all times surveyed, the
Rakhine State sub-samples reported higher social media use compared to the Kayah State sub-samples, especially first
thing in the morning (40.8% Rakhine State vs 9.4% Kayah State), commuting (16.8% vs 0.9%), and in the evening (57.6%
vs 34.9%). Rural respondents reported very low social media first thing in the morning (2.6%) and not surprisingly while
commuting (0.0%), given most do not commute. Male respondents were more likely than female respondents to use
social media first thing in the morning (31.8% male vs 22.1% female), last thing before bed (72.5% vs 54.0%) and in the
evening (52.7% vs 42.5%).
Figure 2: When do you use social media?
90%
80%
70%
Kayah Urban
60%
Kayah Rural
50%
Rakhine Urban
40%
Muslim IDP
30%
20%
10%
0%
First thing in Commuting
the morning
While at
school
While
working
Lunch/break
time
In the
evening
Last thing
before bed
Most respondents thought that they spent ‘the right amount of time’ on social media (59.7%), with only 10.6% thinking
that they spent too much time (and 20.8% thinking they didn’t spend enough time). Responses were mostly similar
across demographics, however surprisingly, the Rakhine State sub-samples, who spent more time on their phone and
on social media as a proportion of time on their phone, were more likely to say they spent too little time on social
media than the Kayah State sub-samples (24.4% Rakhine State vs 16.5% Kayah State). Rural respondents were least
likely to say than they spent too little time (13.2%).
Social media apps
The vast majority of respondents have the Facebook app (94.8%) and Facebook Messenger app (84.9%) installed on
their phone. Viber was the next most commonly installed app overall (62.9%), but only identified as being commonly
used by 30.2%. The Rakhine State sample reported higher installation rates for Viber (75.2% vs 49.1%), WeChat (42.4%
vs 7.5%), IMO (34.4% vs 0.0%), WhatsApp (33.6% vs 4.7%), and Instagram (27.2% vs 9.4%). Most of these differences
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