Section 3 | RULES OF THE GAME LOCAL ICT FIRMS Yangon has a small but growing ICT entrepreneur community that has received support from donors (mSTAR, Project Hub, UN Economic and Social Commission for Asia and the Pacific). It includes some firms that have already contributed to closing the gender digital divide through partnerships with multinational companies (e.g., Koe Koe Tech, which developed Oordeoo’s maymay maternal health app) and donors (e.g., Geek Girls, which developed UNDP’s iWomen app). Phandeeyar (“creation space”) is an innovation lab that offers ICT training, a business accelerator, and co-working space for tech startups as well as CSOs and media. A female key informant from the local ICT sector described a glass ceiling and low “In tech companies, even if women and men have the same skill levels, men are preferred in leadership positions and get promoted more quickly.” —Urban female ICT industry employee salaries as disincentives for women to become developers. According to her, those who experience discrimination often switch jobs rather than trying to change workplace gender norms prescribing male leadership in the head office. NON-ICT GROWTH SECTORS WITH ICT NEEDS Beyond the ICT sector itself, other sectors such as tourism, finance, and banking are increasingly reliant upon technology-enabled services and digitally savvy staff, and the latter are predominantly female occupations in Myanmar.237 A key informant from the tourism sector provided insight into gender-based differences among jobs in the industry. She said that women predominate in office-based, sedentary work like tour operators that require skills such as typing and online information searches. Men, on the other hand, are 80 percent of tour leaders who must travel and need mobile phones to stay in contact with their clients and home office. Another key informant from the retail sector mentioned that a combination of digital and English language skills were in demand. Given that women predominate in language training in both TVET and higher education institutions, embedding digital skills into such courses is another opportunity to close the gender digital divide. 237 Urbano and Dickinson, Women and the Economy in Myanmar. Ending the Gender Digital Divide in Myanmar: A Problem-Driven Political Economy Assessment | 71