BSR | Human Rights Impact Assessment: Facebook in Myanmar 53 Indirect counter-hate speech narrative techniques recommended by stakeholders and which are proven to be effective at addressing the root causes of intercommunal conflict also include supporting responsible journalism, civic and citizenship education, peace and multicultural education, and the facilitation of interfaith activities and shared experiences. Stakeholders emphasized the importance of targeting high-risk groups and of creating content in minority languages such as Ta’ang, Karen, Shan, and Mon. further the activities of the United Nations for the maintenance of peace.” Continue to invest in partnerships aimed at improving the capacity of human rights organizations. Many human rights defenders and activists have been victims of cyberattacks, and there is a need to empower the individuals who assist with the enforcement of Community Standards with an understanding of cybersecurity so that they can protect themselves against attack. Facebook could provide or fund capacity-building and skills training for trusted civil society organizations on how to engage in effective social media campaigns and how to post content with appropriate content so that it is not removed. These efforts could also include cybersecurity and defense against cyberattacks. Facebook’s leverage to “boost” positive content will be enhanced if trusted organizations can run more effective social media campaigns. Principle 19 of the UNGPs states that “If the business enterprise has leverage to prevent or mitigate the adverse impact, it should exercise it. And if it lacks leverage there may be ways for the enterprise to increase it. Leverage may be increased by, for example, offering capacity-building or other incentives to the related entity, or collaborating with other actors.” Bring the Facebook Journalism Project and Fact Checking Initiative to Myanmar. Facebook can contribute to long-term change by supporting journalism, news literacy, and transparency in Myanmar via the Facebook Journalism Project. This could include activities such as building capacity, promoting media diversity, and helping to develop sustainable business models. Facebook can help address misinformation and disinformation by bringing the Fact Checking Initiative to Myanmar. BSR notes that there are currently no organizations in Myanmar certified against the Poynter standards. An important role for Facebook could be to help local organizations achieve certification, such as through funding, advice, or other assistance, or—short of certification, which can be challenging—to be more capable of meeting reliable standards of fact-checking. Many BSR interviewees in this assessment—both inside and outside Facebook—emphasized the opportunity to continue supporting the development of a thriving news industry in Myanmar and to address systemic challenges; for example, while Facebook has enabled the rapid growth of diverse news outlets, few have yet been able to develop sustainable business models. Principle 19 of the UNGPs states that “If the business enterprise has leverage to prevent or mitigate the adverse impact, it should exercise it. And if it lacks leverage there may be ways for the enterprise to increase it. Leverage may be increased by, for example, offering capacity-building or other incentives to the related entity, or collaborating with other actors.”