BSR | Human Rights Impact Assessment: Facebook in Myanmar
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7. Recommendations
7.1 GOVERNANCE OF HUMAN RIGHTS
BSR believes that the implementation of recommendations arising from this assessment is far more
important than the assessment itself. As Principle 19 of the UNGPs states, “to prevent and mitigate
adverse human rights impacts, business enterprises should integrate the findings from their impact
assessments across relevant internal functions and processes.”
However, BSR also notes that the human rights issues covered in this Myanmar HRIA exist within a
broader human rights context at Facebook, including similar impacts in other countries and other human
rights issues relevant for the company, such as supply chain labor standards and nondiscrimination in the
workplace. For this reason, we make the following recommendations relating to the overall governance of
human rights at Facebook. Each recommendation is accompanied by an explanation based on the
insights gained during this assessment and the expectations of the UNGPs and GNI commitments.
Recommendation
Create a stand-alone human rights policy.
This stand-alone human rights policy should be the
place where Facebook expresses a public commitment
to the International Bill of Human Rights. Facebook
would list the areas of biggest human rights risks and
opportunity for the company, and reference relevant
articles of the UDHR, ICCPR, and the ICESCR, as well
as other relevant human rights treaties.
This policy should detail the governance structure of
human rights at Facebook and provide links to other
relevant policies, such as the Community Standards,
the Supply Chain Code of Conduct, and GNI
commitments.
Explanation
Principle 14 of the UNGPs states that, as the basis for
embedding their responsibility to respect human rights,
companies should express their commitment through a
statement of policy. A recent BSR survey found that 56
percent of the world’s largest 200 companies have
stand-alone human rights policies, including 48 percent
of U.S. companies.
There is an increasingly common perspective (such as
from the UN Special Rapporteur on Freedom of
Expression) that the term “human rights” and key
principles of international human rights law should be
used as a framework for social media content policies,
such as Facebook’s Community Standards; however,
there is a counter view that the inclusion of inaccessible
language would harm the effectiveness of Community
Standards, which are written for an audience of 2
billion. BSR believes that the creation of a public standalone human rights policy—separate from, but linking to
the Community Standards—would be an effective
solution to this problem, especially if the Community
Standards are conceptually consistent with the human
rights policy.
A single stand-alone policy would act as a “hook” for
the engagement of functions across Facebook to
integrate human rights into its operations.
Deepen and formalize a leadership, governance,
and accountability structure inside Facebook to
oversee the company’s human rights strategy,
approach, and milestones.
BSR recommends that this structure makes full use of
existing Facebook mechanisms, such as the Audit and
Risk Oversight Committee of the Board, the Privacy
Cross Functional Working Group, the Content
Standards Forum, and the substantial roles played by
Principle 19 of the UNGPs states that effective
integration of human rights requires that (1)
responsibility for addressing such impacts is assigned
to the appropriate level and function within the business
enterprise, and (2) internal decision-making, budget
allocations, and oversight processes enable effective
responses to such impacts.
Principle 20 of the UNGPs, which states that “in order
to verify whether adverse human rights impacts are