The Platform Question: Power, Accountability and Global South • as the particularities of each dialectal variant by country and region. Incorporate a gender and human rights perspective in the development of each stage of the technologies. After that first approach in 2018, a second meeting was organized by the company in Chile in 2019, as our country was being targeted to consolidate a growth hub for Facebook and Instagram. This time, the general announcements pointed to the possibility of developing a collective alliance to more quickly address cases of technology-facilitated gender-based violence. The possibility for civil society organizations was reduced to having a direct contact at Facebook to address complex cases not resolved by the platform’s security policies in the first instance (appeals, blocks, deactivated accounts, usurpation, among others), and which required extra verification of trust. This direct contact lasted about a year and a half. Far from specifically addressing the needs of organizations, it meant more extra (and unpaid) work for civil society organizations, specifically those that ran feminist helplines. Our organization, for example, operated with two colleagues checking email and social media daily, providing support to victims of digital violence, and documenting cases that had not received a response from the platforms in order to contact their Trust & Safety teams. Far from specifically addressing the needs of organizations, it meant more extra (and unpaid) work for civil society organizations, specifically those that ran feminist helplines. 32 The main cases of technology-facilitated gender-based violence that we observed during that period were directly linked to the social context in Chile. As the feminist protests that began in universities in 2018 spread to schools, workplaces, and public discourse, we began to accompany increasingly frequent cases of feminist groups losing access to their accounts, coordinated digital attacks by hordes of individuals, the exposure of their personal and intimate data, and the sending of sexually aggressive content to their emails and messaging services. If 2018 was the year of the feminist movement, 2019 was the year of widespread social unrest. This new scenario amplified and transformed the digital violence that activists were already suffering. The social uprising that began on October 18 in Chile, in response to the high cost of living, not only filled the squares, but also social media A Big Tech Accountability in Content Moderation with Feminist Perspective The Platform Question: Power, Accountability and Global South with evidence of brutal repression: beatings, illegal coercion by state agents, and more than 460 eye injuries caused by police gunfire. It was in this environment of high visibility and online confrontation that platforms also consolidated themselves as a battlefield and a source of identity. Violence was no longer limited to harassment for being a feminist, but was compounded by persecution for participating in the uprising. While social movements used platforms to organize protests and aid, their opponents used them to coordinate attacks, engage in doxing, and make threats. The impunity that characterized the repression in the streets was mirrored in the platforms’ inaction in the face of digital violence, creating a risky ecosystem where any woman in the public eye became a potential target on all fronts. The Observatory Against Street Harassment (OCAC), a Chilean organization that addresses violence and harassment in public spaces, noted at the time: “Social media and our website are the fastest way we have to reach the women who follow us. That’s where we publish the activities we’re doing, and we consider it a channel through which people know they can write to us. For this reason, we have to deal with a lot of misogyny from men who try to take down our site or insistently write on every post we publish to saturate our accounts with hate messages and thus prevent the message from reaching the women and teenagers who need it.” As an NGO, Amaranta developed a research project during that period called “Aurora,” which allowed us to conduct a series of educational workshops for feminist organizations and the LGBTIQ+ community, focusing on digital literacy, how to correctly report content that violates the rules and policies of large platforms, and how to use the same tools to their advantage for these reports (for example, it is easier to report humiliating content for copyright infringement than for misogyny). As we approached 2020, the constant communication channels we had with Facebook began to fail. High staff turnover made it impossible to reconnect with the platform. Added to its merger and name change, contacts and communication channels were lost, and cases of gender-based violence facilitated by technologies that were not addressed in their reporting instances began to increase. Their teams remained deployed in Brazil and Mexico, but the While social movements used platforms to organize protests and aid, their opponents used them to coordinate attacks, engage in doxing, and make threats. A Big Tech Accountability in Content Moderation with Feminist Perspective 33