The initiative produced a number of awarenessraising videos that tackle various topics, including
rumors and false news; verifying photos, videos,
and news sources; disinformation; and media
ethics. The initiative has also launched many
contests targeting a Jordanian audience, including
“I Understand,” “I Observe,” and “I Participate in.”
In “I Observe,” for example, the participant is asked
to fact check a local or foreign rumor by following
a specific model.3
At this point, it is hard to assess the effectiveness
of the initiative or the extent to which the strategy
has been implemented, since it has just been
initiated. However, what is certain is that the
Jordanian government’s decision to adopt the
concept of media literacy is a fundamental step.
This will enhance awareness of the concept among
young people and students significantly. Once
developed, this type of educational initiative will
have significant positive effects in the long run.
Jordan will also serve as a model for other Arab
countries that have not yet realized the importance
of adopting media literacy.
THE MEDIA AND INFORMATION LITERACY
CENTER AT THE JORDAN MEDIA INSTITUTE
In 2016, the Jordan Media Institute launched a media
literacy project in cooperation with UNESCO and
with funding from the European Union (EU). This
formed the core of the national project for media
literacy adopted by the Jordanian government.
The institute’s Media and Information Literacy
Center has been working for years to spread and
promote the concept among the youth
The institute’s Media and
and students. The center focuses on
developing educational and training
Information Literacy Center
curricula and guides in the fields of
has been working for years
media and information literacy. It
to spread and promote
organizes training programs for the
media literacy among the
youth and conducts studies, public
youth and students.
opinion polls, and periodic surveys
regarding the state of media literacy.
This is in addition to promoting concepts and skills
related to media education among educational and
youth organizations.
The institute and the center have issued many
publications in the field of media and information
literacy (Jordan Media Institute n.d.). The most
prominent of these are the following:
• Media and Information Literacy: Guidebook on
Understanding Modern Media and Communications.4
• Media and Information Literacy: News Literacy
Guidebook:5 This work focuses on how news is
I N FO R M ATI O N D I SO R D ER IN THE GLOBA L SOUTH
collected and asks the following questions: Is all
the news broadcast by the media truthful? What
is disinformation? How do we check the credibility of the news? How can we differentiate news
from rumors?
• Media and Information Literacy: Digital Media Literacy Guidebook6
• Teachers’ Guidebook for Media and Information
Literacy at MIL School Clubs7
• Media and Information Literacy Textbook for Universities8
In addition to publishing a number of awarenessraising videos, the center organizes annual training
programs on media and information literacy,
targeting school students, teachers, graduates,
journalists, and government employees.
The former director of the media literacy project
at the Jordan Media Institute, Bayan Al-Tal, stressed
that the institute has introduced media literacy
into school curricula (interview, June 2021). There
are units about this concept in the textbooks for
grades 7, 8, and 10. Moreover, media literacy will be
integrated into the curricula of grades 1 to 12.
Al-Tal pointed out that a partnership has been
concluded with two Jordanian universities in
the north and south, which have listed a media
literacy course as part of their requirements. She
also stressed that in its media literacy project,
the institute focuses on combating mis- and
disinformation through training in information
verification and media ethics.
According to Al-Tal, one of the most significant
challenges facing the development of media
literacy in Jordan is the general lack of competency
in Arabic. She believes that the only way to ensure
that an entire generation has media literacy skills is
to include this in the curriculum at universities and
schools; the various projects alone will not have the
desired impact.
5.2 LEBANON
The Media and Digital Literacy Academy of Beirut
(MDLAB) was established in 2013 with the support
of the American and Norwegian embassies in
Beirut, UNESCO, and other global institutions. The
academy is affiliated with the Media Research
and Training Institute at the Lebanese American
University (LAU), and it promotes media and
digital literacy not only in Lebanon but in the entire
Arab region by providing training and developing
curricula and materials.
Through the academic summer session, which
has been held every year since its establishment,
Middle East and North Africa – 43