8. COLOMBIA
8.1 THE DISINFORMATION
SCENARIO IN THE COUNTRY
Colombia is no different from other countries in Latin
America when it comes to media concentration.
This concentration grants the main media
conglomerates great influence over public debates,
an influence which has been used to set political
agendas and support certain groups, including
through disinformation strategies. According to
the Media Ownership Monitor Colombia project
survey,51 promoted by the international organization
Reporters Without Borders, the eight largest media
groups occupy 78 percent of the Colombian media
market. One of the main media conglomerates in
the country is Ardilla Lulle, which controls more
than fifty media outlets, including TV RCN, RCN
Radio, and NTN24h. El Tiempo controls various TV
stations, such as CityTV and El Tiempo Televisión;
newspapers, such as the eponymous newspaper
and ADN; and websites, including an eponymous
one and DiarioADN, Metrocuadrado, and Portfolio.
In print media, the El Tiempo publishing group had
a market share of 31 percent of Colombian readers
in 2019; in the same year Grupo Nacional de Medios
(GNM) had 30 percent.
In Colombia, disinformation is associated with
the political situation in the country and the
historical conflict involving the state and the
political organization FARC (Fuerzas Armadas
Revolucionarias de Colombia; Revolutionary
Armed Forces of Colombia). The 2016
referendum, which led to the rejection of the
peace agreement between the government and
FARC, was marked by a profusion of misleading
content. This was not restricted to social media;
it was quite prominent in traditional media
and was spread through other communication
mechanisms as well, such as loudspeaker
systems, which were used in poorer areas
(Worley 2018).
I N FO R M ATI O N D I SO R D ER IN THE GLOBA L SOUTH
The Detector de Mentiras (“lie detector”) feature
of the website La Silla Vacía conducted a mapping of
the disinformation regarding the peace agreement.
The most widespread untruths were related to the
resources available to FARC, or claimed that the
agreement was detrimental to farmers, that it would
exonerate the kidnappers, and that FARC would
buy the elections with resources gained through
corruption. Even after the peace agreement was
rejected, disinformation spread about the postconflict period (Jaramillo 2017).
During the 2018 elections, fake messages, also
spread through social media, were common. The
leftist candidate Gustavo Petro was the target of
fake news, with allegations that he would force
families to divide homes if these were larger than
65 m2. It was alleged that the rightist candidate Iván
Duque, who was eventually elected, would raise the
tax on motorcycles, amongst other things (Worley
2018). In 2019, the IACHR’s Special Rapporteur for
Freedom of Expression recorded several examples
of disinformation against opponents of the federal
government.
Organizations that were interviewed during
this study confirmed the use of disinformation in
Colombia, for example in the form of cyber-patrols
targeting and attacking the press and political
opponents. This type of conduct raises concerns
about the impacts on freedom of expression.
According to the Iceberg Digital survey, carried
out by the information security firm Kaspersky,
73 percent of Colombians could not tell the
difference between false and real information.
Among the five Latin American countries analyzed,
Colombia was the second-worst performer in this
question, second only to Peru (where 79 percent of
respondents could not differentiate between fake
and real content) (Diazgranados 2020).
8.2 ACTORS AND STRATEGIES
TO COMBAT DISINFORMATION
CIVIL SOCIETY ORGANIZATIONS
LINTERNA VERDE
In Colombia, there are a number of organizations
active in the area of freedom of expression and
digital rights. One of them is Linterna Verde,52
which acts as a technical support group in the area
of communications. They engage in the production
of knowledge as one of their strategies. The team
has developed research about disinformation
involving Venezuelan migrants in Colombia and
health, analyzing Facebook groups made up
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