2020 GLOBAL INVENTORY OF ORGANIZED SOCIAL MEDIA MANIPULATION
participation, and undermine oppositional parties. Over the last
as overlapping ideologies or goals. We found twenty-three
year we found examples of political parties and politicians using
countries who worked in conjunction with civil society groups
computational propaganda in countries such as Tunisia, where
and fifty-one countries that worked with influencers to spread
Facebook pages without direct links to candidates amplified
computational propaganda. An example from 2019-2020 would
disinformation and polarizing content in the lead-up to the
include Indonesia’s “buzzer groups” who would volunteer to
vote (Jouini, 2019; Elswah & Howard 2020). Another example
work with political campaigns during the 2019 elections (Potkin
includes the use by Michael Bloomberg, a candidate in the US
& Da Costa, 2019).
Democratic Party’s Presidential Primary. Here, Bloomberg used
fake Twitter accounts for his campaign, hiring hundreds of
operators to artificially amplify support (Axelrod, 2020).
Private Firms
One growing trend is the increasing number of private
companies involved in computational propaganda. Evidence
from platform take-downs of coordinated inauthentic behavior,
as well as ongoing journalistic investigations, have helped
identify a growing number of political communication firms
involved in spreading disinformation for profit. In forty-eight
countries, we found evidence of state actors working with
private companies or strategic communication firms who
offer computational propaganda as a service. These contracts
can be highly lucrative: since 2009, we found almost US $60
million spent on contracts with private firms. It is important
to remember that these amounts are only from confirmed
reports: we suspect the actual amount is much higher. Between
2019-2020, examples of private firms include the Israeli-based
Archimedes Group, who ran several campaigns across Africa,
Latin America and South East Asia (Timberg & Room, 2019),
or the Spanish company Eliminalia, who used computational
propaganda to support local elections in Colombia, as well
as campaigns in Ecuador and the Dominican Republic (Angel,
2019).
Citizen Influencers and Civil Society
One important feature of the organization of manipulation
campaigns is that cyber troops often work in conjunction
with civil society organizations, Internet subcultures, youth
groups, hacker collectives, fringe movements, social media
influencers, and volunteers who ideologically support a cause.
The distinction between these groups can often be difficult to
draw, especially since activities can be implicitly and explicitly
sanctioned by the state. In this report, we look for evidence of
formal coordination or activities that are officially sanctioned
by the state or by a political party, rather than campaigns
that might be implicitly sanctioned because of factors such
[ 9 ]
US
$60 M
spent by state actors on
contracts with private
firms for computational
propaganda services