2020 GLOBAL INVENTORY OF ORGANIZED SOCIAL MEDIA MANIPULATION
Report Methodology
nt Analy
sis
nte
Co
Given
the
nature
of
disinformation
operations, there are almost certainly cyber
troop activities that have not been publicly
documented. However, for those that have
been publicly identified, we have seen these
cases grow in number over time (Bradshaw &
L
Howard, 2017, 2018, 2019). While this report
ature Rev
ie
rar
e
it
w
in no way is intended to provide a complete
picture of how state actors are operating in
this space, we can begin to build a bigger
picture by piecing together public information.
The methodology for this report consists of
four stages:
(1) a systematic content analysis of news
articles reporting on cyber troop activity;
se Studies
Ca
(2) a secondary literature review of public
archives and scientific reports;
(3) drafting country case studies; and
(4) expert consultations.
E
Content Analysis
Consultat
ert
io
xp
n
Over the past
four years,
our four-stage
methodology
has allowed us
to successfully
capture and
analyze a wide
range of public
documents that
shed light on
globally organized
manipulation
campaigns.
Content analysis is an established research
method
in
communication
and
media
studies (Herring, 2009). It has been used to
help understand how the Internet and social
media interact with political action, regime
transformation, and digital control (Bradshaw
and Howard, 2018a, 2017b; Edwards, Howard
& Joyce, 2013; Joyce, Antonio &Howard, 2013;
Strange et al., 2013). This qualitative content
analysis was conducted to understand the
range of state actors who actively use social
media to manipulate public opinion, as well
as their capacity, strategies, and resources.
We modelled our content analysis after last
year’s report, using purposive sampling
to build a coded spreadsheet of specific
variables that appear in news articles. The
[ 6 ]