Myanmar's media from an audience perspective / 23 For media development organizations and learning institutions With low levels of media literacy and people’s limited access to information in Myanmar, media development organizations and learning institutions should, among other things, seek to: • Establish mechanisms for fact-checking: Provide people with the necessary tools to factcheck information, particularly from online sources; • Ensure better access to information: Better access to information will foster better informed news stories and greater possibilities for people to seek out information on their own; • Raise people’s media literacy and their abilities to find information: Production and distribution of quality content only has an impact if it reaches and engages audiences. Attention to audiences’ abilities to engage with news and information f lows is paramount for the success of media development efforts; • Prioritize women and other marginalized groups: Women, ethnic minorities and people living in rural areas have lesser access to information than other groups as well as lower levels of media and digital literacy. Special attention to these groups is important to ensure that they are not left behind; • Capacitate journalists in connecting and engaging with audiences: Assist journalists with understanding the potential that lies in engaging more actively with their audiences to enhance the quality and reach of their content; • Promote creative storytelling, particularly on social media platforms: With increased competition for people’s attention, journalists’ abilities to deliver quality content in compelling ways are even more important.