suitable for rural use and meet the requirements of the rural population, including subsistence farming communities and commercial farming.  The focus on social media by consumers is reflected in the number of e-commerce merchants that sell through social media informally. Social media e-commerce seems to be widespread with many informal merchants online on such platforms. This has resulted in some trust issues, lack of merchant traceability and an inability of Government to monitor activity or collect taxes. There is a need to increase the proportion of formal e-commerce merchants to increase trust and improve customer service. The relationship between the use of social media and informality is contingent; indeed social media can be used by formal businesses and formal websites and e-commerce platforms can be used by informal businesses. However, where the business is formal, social media is generally the link to the formal website, and not the only means of dealing with the business. Therefore, it seems appropriate to set a goal and put in place measures that will enable informal merchants to formalize both as businesses and through their e-commerce platforms.  Despite developments in digital payments, most payments for goods purchased online are made cash on delivery, even with merchants on trusted platforms. The merchants themselves believe that this use of cash enables goods to be rejected if they do not meet the customer’s requirements and therefore its use is a reflection of the low level of trust, either in the merchant, or the quality, sizing or other characteristics of the products sold. The platforms themselves have implemented processes to weed out sub-standard goods before they are sent out to customers, indicating that this issue is fundamental and must be addressed immediately. However, the use of cards through all channels – ATM, POS and e-commerce is low; the society is cash oriented. In rural areas, cash can be in short supply and that inhibits trade. Attention paid to the provision of mobile payments and other digital payment services may increase use in e-commerce but also lead to additional use in rural areas leading to increased local trade with the advantages that brings.  E-commerce merchants have failed to make use of warehouses on e-commerce platforms for their stock, and this causes delay in making deliveries. E-commerce merchants may source goods after a sale has been made, leading to further delay.  Customs needs to improve its treatment of small packages. Importing from foreign ecommerce websites may lead to hold ups, even though Myanmar Posts and couriers to clear packages on behalf of the final recipients. Indeed, customs clearance for wholesalers is also a problem, with limited use of IT in goods clearance despite the introduction of the Myanmar Automated Cargo Clearance System.  There is a need for a national addressing system tied to digital maps that can then be used for scheduling deliveries.  The ban on the use of motorcycles in cities such as Yangon have an impact on local delivery. Myanmar is already using e-commerce, and it is doing well within its limits. By itself, e-commerce will develop in a market driven way and this will lead to success for many e-commerce participants, both traders and consumers. The e-commerce strategy should support this development as well as enabling other developments, and in particular:     Nurture existing e-commerce initiatives; Ensure that e-commerce contributes to the economic development objectives of government; Ensure that gaps in the enabling environment are filled; and Encourage initiatives in areas of the economy that might not otherwise benefit from ecommerce. By doing so, e-commerce, may be used to promote the development of key sectors in Myanmar and particularly family businesses, and other micro and small businesses. In addition, e-commerce may 7