preference for particular high-end brands of smartphones was also a factor, since many females were willing to delay the purchase until they could afford a particular brand. In addition, many females do not see spending on mobiles as a priority compared to other more pressing needs of the household, partly as a result of having limited experience with mobile phones. Even among females who already use or own a mobile, many did not possess the skills or knowledge to expand their current use to potentially valuable data services, and usually relied on others (primarily males) for instruction. The qualitative insights are based primarily on a report prepared by Ayesha Zainudeen and Helani Galpaya of LIRNEasia based on findings from a GSMA Connected WomenLIRNEasia study on Mobile phones, internet, and gender in Myanmar. ICTs in Myanmar: 2016 53