CHALLENGING TRUTH AND TRUST: SOCIAL MEDIA AND
DEMOCRACY
Many people are questioning whether social media platforms are threatening democracy.
Concentrated in just a few hands, large datasets about public and private life—including data on
demographics and public attitudes and opinion—are valuable assets to lobbyists seeking to pass
legislation, foreign governments interested in controlling domestic conversations, and political
campaign managers working to win an election. While the Internet has certainly opened new
avenues for civic participation in political processes—inspiring hopes of a democratic
reinvigoration—the parallel rise of big data analytics, “black-box” algorithms, and
computational propaganda, are raising significant concerns for policymakers worldwide. In
many countries around the world, divisive social media campaigns have heightened ethnic
tensions, revived nationalistic movements, intensified political conflict, and even resulted in
political crises—while simultaneously weakening public trust in journalism, democratic
institutions, and electoral outcomes.
“Cyber troops” are defined here as government or political party actors tasked with
manipulating public opinion online (Bradshaw & Howard, 2017). Specifically, we focus on how
these actors disseminate computational propaganda over social media platforms. We define
computational propaganda as the use of automation, algorithms and big-data analytics to
manipulate public life (Howard & Woolley, 2016). The term encompasses issues to do with socalled “fake news”, the spread of misinformation on social media platforms, illegal data
harvesting and micro-profiling, the exploitation of social media platforms for foreign influence
operations, the amplification of hate speech or harmful content through fake accounts or
political bots, and clickbait content for optimized social media consumption. This report
examines how governmental cyber troops make use of computational propaganda to shape
public opinion.
The affordances of social media platforms make them powerful infrastructures for spreading
computational propaganda (Bradshaw & Howard, 2018). Social media are particularly effective
at directly reaching large numbers of people, while simultaneously micro-targeting individuals
with personalized messages. Indeed, this effective impression management—and fine-grained
control over who receives which messages—is what makes social media platforms so attractive
to advertisers, but also to political operatives and foreign adversaries. Where government
control over Internet content has traditionally relied on blunt instruments to block or filter the
free flow of information, powerful political actors are now turning to computational propaganda
to shape public discourse and nudge public opinion.
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