Myanmar: Outline of Rules Affecting Freedom of Expression
One approach, adopted in Australia, has been to require certain large technology companies
– mainly Facebook and Google – to negotiate agreements with media outlets to compensate
them for revenue generated from their content, with a requirement to enter arbitration
proceedings in case agreement cannot be reached.16 The Australian model is a novel approach
to addressing a pressing issue but remains controversial for various reasons, including the
fact that only media outlets which meet certain requirements, including mandatory
registration with the Australia Communications and Media Agency and minimum income
thresholds, are eligible for compensation,17 thereby disadvantaging smaller media outlets. An
alternative model is a ‘tax and spend’ approach, whereby taxes on digital services which are
provided in a given jurisdiction18 could be used to help finance direct government subsidies
to independent news outlets. Whatever model is used to support journalism in the digital
age, States should ensure that funding is distributed equitably according to clear and
transparent rules which aim to promote media diversity.
3.1.3. Commercial Issues
Undue concentration of media ownership weakens freedom of expression in various ways.
It has a strong tendency to undermine diversity, as uniform perspectives are promoted within
the ownership group, and the same programmes are syndicated among different media in
the group. As a result, international law requires States to put in place measures to prevent
concentration of media ownership, both within a given sector – such as print or broadcast
media – and between different media sectors.
It may be noted that while general anti-concentration measures are aimed primarily at
ensuring a competitive market, for which a limited number of competitors – say three or four
– is normally enough, anti-concentration measures for the media have a far loftier and more
challenging goal, namely ensuring that the public can receive a wide range of different views
and perspectives on matters of public debate. It is, therefore, recognised that special, more
stringent, anti-concentration measures are needed within the media sector than what is
needed simply to ensure competition.
digital age, 13 February 2019, section 12(c),
https://search.coe.int/cm/pages/result_details.aspx?objectid=090000168092dd4d. See also Joint Declaration
on media independence and diversity in the digital age, note 4.
16 News Media and Digital Platforms Mandatory Bargaining Code, 24 February 2021,
https://parlinfo.aph.gov.au/parlInfo/download/legislation/bills/r6652_aspassed/toc_pdf/20177b01.pdf;file
Type=application%2Fpdf.
17 Ibid., section 52.
18 Until recently, those jurisdictions often failed to capture any tax revenues on services being provided in
their jurisdictions. See, for example, Fernando Heller, “Spain’s new Google and Tobin taxes to generate
about €1 billion this year”, Euractiv, 18 January 2021,
https://www.euractiv.com/section/digital/news/spains-new-google-and-tobin-taxes-to-generate-about-e1billion-this-year/.
The Centre for Law and Democracy is a non-profit human rights organisation working
internationally to provide legal expertise on foundational rights for democracy.
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