International human rights standards ARTICLE 19 Principle 23 of the UNGPs affirms that businesses should both comply with applicable laws and respect internationally recognised human rights. Where these conflict, they should ‘seek ways to honour the principles’ of human rights. This principle affirms that businesses cannot use domestic law as an excuse for disregarding their international human rights responsibilities. Rather, if the domestic context ‘renders it impossible’ to fully meet human rights responsibilities, businesses should respect human rights principles ‘to the greatest extent possible in the circumstances’ and should be able to demonstrate their efforts to do so. Applying the UNGPs to tech companies raises some particular challenges. The operations of tech companies raise complex jurisdictional issues because they have users potentially in every country in the world. Tech companies also face a large number of complex ‘enduse’ human rights risks, given the vastly varied uses made of the services they offer. Nonetheless, given that many tech companies provide services which are crucial to the realisation of freedom of expression and access to information, as well as other rights, it is particularly important that both they and states respect human rights in the context of their operations. There are also an increasing number of resources available for applying the UNGPs in the technology context,24 as well as principles, such as the Santa Clara Principles (endorsed by a number of major tech companies), 25 that outline appropriate company approaches to transparency and accountability in the content moderation process. These challenges are aggravated in authoritarian contexts where states are failing in their duties under Pillar I of the UNGPs. Resources for companies operating in such situations include the Implementation Guidelines produced by the Global Network Initiative (GNI), a multi-stakeholder initiative designed to help companies respect freedom of expression and privacy when faced with government requests which breach those rights. Members of the GNI include major Western tech companies such as Google, Meta, and Microsoft. ____________________________________________ 24 For some examples, see the Global Network Initiative (GNI), Implementation Guidelines for the Principles on Freedom of Expression and Privacy, 2017; OHCHR, B-Tech Project; OHCHR, Report on the Practical Application of the Guiding Principles on Business and Human Rights to the Activities of Technology Companies, 21 April 2022. 25 The Santa Clara Principles On Transparency and Accountability in Content Moderation. Since 2018, twelve major companies – including Apple, Facebook (Meta), Google, Reddit, Twitter (X), and Github – have endorsed the Santa Clara Principles and the overall number of companies providing transparency and procedural safeguards has increased, as has the level of transparency and procedural safeguards provided by many of the largest companies. 15

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