Thenmozhi Soundarajan noted that the hashtag suggests Muslims are
weaponizing COVID-19 against Hindus. Despite some tweets being
removed, similar content remained online long-term.
In 2022, the app Bulli Bai – a sexist slur used against Muslim women –
on Github fake ‘auctioned’ Indian Muslim women with the phrase “Your
Bulli Bai of the day is…”, it posted images of Muslim women without their
permission, who were then doxxed and ‘offered’ for auction.177 Prior to
2022, there was a similar app, Sulli Deals - another pejorative term for
Muslim women – also hosted on Github – that listed women with edited
photos.178 These apps were meant to humiliate, abuse and harass Muslim
women.
Bulli Bai app’s creator, Neeraj Bishnoi, along with three other perpetrators
– Shweta Singh, Mayank Rawal, and Vishal Kumar Jha – are believed to
have been influenced by Hindu nationalist ideology. During this period, all
of them were between the ages of 18 and 25.179 The creators used app
names related to the Sikh community to make it appear as though these
Twitter handles were created by members of that religious community,
the police statement issued in the evening said. The Twitter handle of the
app claimed its creator was “KSF Khalsa Sikh Force.”180
In the UK, Hindutva actors have been able to transform the Hindutva
ideological project into a transnational one, through embedding
themselves within both governmental and societal structures. The
transnational spread of Hindutva ideology has been evident since 2007,181
when the Hindu Forum of Britain (HFB) alleged that ‘hundreds’ of Hindu
and Sikh girls were being forcibly converted by Muslim extremists at
British universities, reviving the myth of ‘love jihad.’ Leaders like Satish
Sharma, the Chair of The National Council of Hindu Temples (NCHT), who
attended a House of Commons session on Caste Law, capitalized on
these events to promote narratives that align ‘law-abiding’ Hindus with
‘British values’ while depicting Muslims as threats.182,183
177
The Wire. (2022). Indian Muslim women targeted in ‘Bulli Bai’ app auction. https://thewire.in/communalism/indian-muslim-woman-auction-bulli-bai
178
The Wire. (2022) ‘Sulli Deals’ and the elaborate ploy to blame Muslim youth for the derogatory app.
https://thewire.in/communalism/sulli-deals-and-the-elaborate-ploy-to-blame-muslim-youth-for-the-derogatory-app
179
DW. (2022). India: Auction of Muslim women on apps reveals widespread online abuse. https://www.dw.com/en/
india-auction-of-muslim-women-on-apps-reveals-widespread-online-abuse/a-60379358
180
Rediff. (2022). ‘Bulli Bai’ accused used Sikh names to mislead: Mumbai Police. https://www.rediff.com/news/report/bulli-bai-accused-used-sikh-names-to-mislead-mumbai-police/20220105.htm
181
Awaaz Magazine. (n.d.). From Nagpur to Nairobi to Neasden: Tracing global Hindutva. https://www.awaazmagazine.com/volume-17/issue-2-volume-17/cover-story-issue-2-volume-17/from-nagpur-to-nairobi-to-neasden-tracing-global-hindutva
182
International Socialism. (2023). Sangh Parivar in Britain. Retrieved from https://isj.org.uk/sangh-parivar-in-britain/
183
The Guardian. (2022). Britain must open its eyes to the influence of India’s BJP on British Hindus and Muslims. The
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