referred to Hotchkiss, that gave us some suggestions referring to different technological challenges and opportunities as an explanation for Zawgyi`s success. However, it is more than these technical obstacles to tackle, and I would like to aim at an understanding of why my most local users preferer Zawgyi rather than Unicode. With the knowledge from my informants telling me how the technical understanding is low, they are simultaneously showing me that there is more to explore in this issue. Alongside the technical suggestions, I will now discuss the surrounding social and communicative issues. When the people around you, the people you wish to have communication with on a day to day basis use Zawgyi, you use Zawgyi as well. It is an explanation as simple as a convenience, amongst others. We saw this earlier with Chit, she started to use Unicode but ended up with Zawgyi. Thura, a local friend working in a big technological start-up company, was the first person that explained the whole issue to me. Due to the complexity and technical sides of this, I wanted to make sure I understood it correctly and was allowed to tape the conversation. We had a private room at the office and had been talking about other things a while before I asked more about the subject of fonts, a bit confused by this whole thing. Thura leans back into his chair and looks calmly at me over the edge of his glasses. He starts; “Zawgyi was developed while Unicode was not fully developed for Myanmar language, so they [the government] decided to invent their own computer language to be able to type in Myanmar on the computers… …that was the time when we were closed of the world, it doesn´t really matter [if it worked outside Myanmar], we developed our own system”. Taking some calm breaths between his sentences and tasting his words, he continues to explain that when Unicode finally was ready around 2007, there was no enthusiasm to use it. Why should it? At the time, they had no interest or connections to the outside world. Now, the problems emerge together with the introduction of the internet, Facebook and access to and interest of “the outside world”. After my conversation with Thura, I realized that aside from the technical and political reasons (see chapter 6.) behind Zawgyi´s popularity, day to day issues float to the surface. When you write something on a social media platform, it would be natural to suggest that you want people to read and respond to it. As Nicholas A. John writes; “On social media, and in other digital contexts, sharing means distributing, telling others… …and certainly not keeping it to yourself” (John, 2017, p. 149). If you use Unicode, others using Zawgyi would not be able to communicate with you. The same will be the case if you want to read what others write. Different use of fonts makes this a big challenge. This means that even though some 56