Technology, or Facebook in my case, involves a similar set of frames that you do not see or are necessarily aware of, but they affect the conversation or the social event similarly as the social norms the two strangers at the bus stop encounters. These socially produced frames give the context of what is expected from a person, online or offline, and it is inside these social frames that performed sociality unfolds. What is interesting in using Goffman´s understanding of frames and front-stage and back-stage is that in his work, back-stage has a smaller audience, if there is an audience at all. In this thesis, the back-stage can involve a big audience but still, entail a similar function. Goffman´s work, therefore, inspires the thesis itself, and it is addressed in both chapter 5 and 6. Technology as Mediator After presenting the approach of social media as a facilitator, something that becomes part of our humanity, I will now present the approach closer to STS-studies and an understanding of social media as a mediator. Turkle writes in her book, Alone Together – why we expect more of technology and less from each other, which title serves as a central point itself, that technology is seductive, especially when meeting our human vulnerabilities. Also, humans are vulnerable; we are lonely, but at the same time, fearful of intimacy (Turkle, 2011, p. 1). Turkle claims that the new technologies, such as social media, AI (artificial intelligence) and robotics, come between people, reduce and mediate conversations and socialization and function as a substitute for something real, and offer a machine-mediated relationship (Turkle, 2011, p. 3). She argues towards an approach that understands social media and new technologies as something potentially disturbing and always meditating. Referring to the journalist Nicholas Carr (Carr, 2010), who writes how the internet and new technology is challenging long term memory. She argues that as we try to reclaim our conversation we are literary at war with our self, and that we defend connectivity as a way to be close to each other, even though that we simultaneously hide from each other (Turkle, 2011, pp. 281-296). Turkle, therefore, focusing on mediation, distinguishes between online and offline, it is two different places to operate. Alex Lambert, a new media researcher, wrote the book Intimacy and Friendship on Facebook. He writes that Facebook is something more than a thing; it is an assemblage of protocols, software, interfaces, media content, contracts, marketing, public relations, surveillance systems, bureaucracy, shareholders, users, and global and local cultures, and the list goes on (Lambert, 2013, p. 1). It is a socio-technical system comprised not only by machines, but also of human actors, regulations, social norms, and social structures (Benski & 17