Chapter 6. “Facebook and Performed Sociality” Facebook can inhabit many different roles and make room for a wide range of different perspectives. At the same time, it is part of producing the frames which people perform within. It is shaping the performed sociality - what is said or showed online. “The context of a performance is set partly by the way users have organized connections to create an online public space. It is also set by its subject form and matter, the media used, and the social relationality of the people it depicts, discusses, tags, and so forth”(Lambert, 2013, p. 155) Lambert focuses on context; I will, however, focus closer on frames, inspired by Goffman´s work (Goffman, 1969). The frame is defined by the context which a person socializes within. As Lambert writes, this is everything that could, potentially, affect the given situation. The frame is not static but can change according to the context of a situation. The change of a frame happens more slowly since a framework consists of relations, politics, and so forth, while the context, which is connected closer to surroundings and the particular situation, can change rapidly. The performed sociality happens within the given frames and context, which creates the social norms in a society. Performance can easily be connected to selfconsciousness(D. Miller & Sinanan, 2014), as we could see in chapter 4 when Mimi and Pemala talked about privacy. In that situation, the given set of frames and context made it shameful for them to look at who had viewed their Facebook profile, even though nobody would have known it. Their self-consciousness combined with the social norms created by the given context and frame, that shaped their room for socially acceptable performance. If we take a closer look at the social norms within which online sociality is performed, in Yangon, it can roughly be divided into three different levels. These levels function together and affect each other, but to gain a clearer picture of the landscape of the social frames; I will separate them. The first level is “on the ground,” the frames of how one act with other people in day to day situations. This includes conversation, social norms, interactions, and all sorts of communication between people, online and offline. This first level is where the performed sociality is acted out, affected by the two other levels. The second level is the national one. What kind of frames does the government, or the military create on a national level, and how are they different from the frames “on the ground”? The third and last level is international. Facebook’s governance, algorithms, and possible censorship would be placed at this level. 76