Hotchkiss8 (2016) explains that the Myazedi font had two main problems; it did not support the different languages, and it was costly to buy. Zawgyi was a much cheaper font to get a hold on and even free for downloads in some places. Naturally, Myazedi was not peoples first choice. The cost was also higher than what most companies could afford, which again opened up the initiative of piracy. Piracy is a well-known problem globally to software-downloads in general. Dedan once told me, after talking about Photoshop and Microsoft Word licenses, that even his company, which was a large company working with application development, used unlicensed software. “Why to pay when we can get it for free?” he said. This attitude towards licenses is something that I recognized with most of my contacts, and it is one of the reasons Zawgyi became so popular. When Zawgyi was released in 2006 it had a striking resemblance to Myazedi, Zawgyi-developers were forced to make some change for copyright reasons. These changes made the Zawgyi font even less compatible with the Unicode standard than what it already was (Hotchkiss, 2016). Simultaneously as the Zawgyi was released, the second version of Unicode in Burmese was released, Myanmar2. Already in December 2007, Unicode Myanmar3 was released with substantial updates, now also supporting several of the different variations of languages in Myanmar (Lionslayer, 2012). Why do Burmese users not use Unicode then? When it is supposed to be an easier font to use, is an international standard that works on every platform, as well as supporting more variations of their many languages, something Zawgyi is not able to do? Hotchkiss offers three main reasons for this. The first reason is the problems of getting Unicode to work with Windows, an issue that requires some knowledge and experience with technical configurations. Most people in Myanmar did not have this experience at the time, and most people still do not possess these skills and knowledge. The second reason is the blogs. It was prevalent to use Zawgyi while blogging, and the blogs often shared how to download and use Zawgyi, something that leads to broader use of the font. Hotchkiss final explanation is the successful news web portal, planet.com.mm. This page used Zawgyi and offered a free download of the font. Font embedding did not work at the time, i.e., the inclusion of font files in a document. These considerations, combined with the fact that there were new, smooth, ways of downloading the Zawgyi font, made it easy to use Zawgyi. What most people was unaware of, was that some of the downloaded software changed the keyboard setting, as it should do. However, some software simultaneously incorporated the 8 In this chapter several of the references are newspaper articles and blogpost due to a lack of literature exploring the font issue in Myanmar. 50